Bengaluru, NFAPost: Axis My India, India’s prominent consumer data intelligence company, has recently announced a collaboration with Bharat Rajamani, Co-Founder & CEO of GetafixM, a comprehensive marketing and media firm. The purpose of this partnership is to establish a Consumer Insights-led Business Consulting Practice, centered around putting consumers at the core of the decision-making process. By identifying and bridging the gap between consumer needs and product offerings, the alliance aims to address pressing business issues faced by brands.
Axis My India, renowned for being the subject of a Harvard Business School case study, boasts a wide physical presence across India and possesses the capability to engage with over 190 million Indian households. Leveraging its expertise in consumer data intelligence and large-scale research, Axis My India brings substantial value to this partnership. Meanwhile, Bharat Rajamani will contribute his strong analytical skills to present the data in a manner that positively impacts business growth for the clients.
Pradeep Gupta, Chairman & Managing Director of Axis My India, expressed his satisfaction with the partnership, highlighting Bharat Rajamani’s distinguished leadership experience gained from working at prestigious firms such as EY and KPMG. Gupta believes that Rajamani’s two-decade-long consulting experience and his proficiency in solving complex business challenges will enable the practice to provide clients with accurate facts, insights, and trends across more than 700 districts in India. The objective of the practice is to enable real-time data-driven consulting, employing a multi-phase approach to guide brands in new product development, and growth strategies, and assessing the real value and demand of products based on current consumer needs and future market potential. Additionally, the partnership aims to assist brands in the continuous monitoring and execution of these growth plans, ensuring an overall positive impact. Gupta expresses great optimism regarding the success of the collaboration, considering the combined strengths of both entities.
Bharat Rajamani, Co-Founder & CEO of GetafixM, emphasized the challenges faced by businesses in today’s era, including understanding diverse customer needs, business intelligence, competitor mapping, and maintaining brand culture. To truly grasp consumer needs and preferences, it is vital to invest more resources and adopt a new approach to business and marketing strategies. Rajamani’s vision is to act as a strong filter, bridging the industry’s need for high-quality data and presenting it to business and marketing teams in a manner that adds significant value to their decision-making processes and contributes to their business growth. The partnership with Axis My India, a trusted and established leader in consumer data intelligence, instils confidence in Rajamani’s ability to provide valuable and accurate insights to business and marketing leaders. He looks forward to the collaborative work ahead.
The primary goal of this partnership is to address the industry’s need for reliable data by offering timely and accurate insights derived from an in-depth understanding of consumer behaviour and the ability to tackle complex business challenges.
