MG Motor India has appointed Tilt Brand Solutions as its partner for the launch of the MG Comet EV, a unique born electric car designed to solve urban mobility issues for Indians. Tilt Brand Solutions, a Mumbai-based brand and communications consultancy, will conceive, create and execute a through-the-line brand and advertising programme for MG Comet EV.
Udit Malhotra, head of marketing at MG Motor India, expressed excitement about the partnership, noting that Tilt Brand Solutions’ strategic and creative competencies in the Indian market will help the company realize its vision for Comet. The launch of the Comet EV is highly anticipated in India due to its unique form factor and futuristic tech platform.
Rajiv Chatterjee, co-founder & Group chief growth officer of Quotient Ventures, expressed enthusiasm for the partnership and gratitude for the faith placed in Tilt Brand Solutions. He noted that MG Motor is known for bringing about disruption with their vehicles, and the Comet EV is no exception.
Tilt Brand Solutions is a part of Quotient Ventures and is a leading brand and communication consultancy in India. The company has a reputation for developing innovative and impactful content for its clients, and its work has been recognized with numerous awards.
The through-the-line brand and advertising programme that Tilt Brand Solutions will create for the MG Comet EV is expected to be a significant marketing campaign for the company. The programme will involve a comprehensive marketing strategy that will be implemented across various platforms.
The partnership between MG Motor India and Tilt Brand Solutions is a significant development for both companies. MG Motor India has been expanding its portfolio in recent years, and the launch of the Comet EV is a key part of this strategy. Tilt Brand Solutions has a reputation for excellence in the Indian market and has worked with many leading brands in the country.
Overall, the partnership between MG Motor India and Tilt Brand Solutions is a promising development that will likely lead to a successful launch for the Comet EV. The combination of MG Motor India’s innovative vehicle design and Tilt Brand Solutions’ marketing expertise is sure to capture the attention of Indian consumers and help establish the Comet EV as a leading electric vehicle in the Indian market.
