Zoomcar has launched its first major brand campaign, called #ApniHiSamjho, which aims to highlight the warmth of the host-guest connection and help users better understand its marketplace model. The campaign showcases the true values of Zoomcar, from its wide variety of cars to its keyless entry feature. It also emphasizes the importance of ratings, two-way chat between host and guest, and the opportunity for entrepreneurs to host their cars on the platform and earn a second income.
The #ApniHiSamjho campaign was launched during the Indian Premier League and is not limited to TV advertising. Zoomcar has also established a brand presence across digital channels, top airports, and prominent outdoor properties. The aim is to ensure a consistent message and increase awareness of the brand.
According to Greg Moran, CEO and co-founder of Zoomcar, the campaign’s tagline, #ApniHiSamjho, articulates the true spirit of the platform. The campaign’s goal is to tell a powerful story and demonstrate the value that Zoomcar creates for both guests and hosts. The company aims to meet the needs of its users, whether they are embarking on a trip as a guest or pursuing an entrepreneurial opportunity as a host.
