Hyderabad, NFAPost: Azorte, Reliance Retail’s premium large format fashion NeoStore, launched its SS23 “Summer on my mind” collection. Sreeleela a popular GenZ Telugu actress launched the collection at Azorte, Sahara City Mall, Hyderabad.
Azorte is excited to introduce its new Summer collection which is a perfect combination of high fashion aesthetics and summery hues, the new collection is absolutely sigh worthy and is available in prices that are pocket friendly. With the new collection, the focus has been on versatile creations that are high on both comfort, stylish and echoes the current mind space of fashion shoppers.
Azorte’s Summer collection range promises to be exquisite, comfortable and perfectly captures the vibe of the season with the right selection of colours, prints and silhouettes. Women shoppers are sure to be delighted by a range of flowy dresses, cropped tops, shorts and more that are sure to brighten up any casual day and make one look effortlessly chic.
Men can look forward to classy and sophisticated apparels with a range of lightweight and breathable shirts and bottom wear in vibrant colours and patterns suitable for both casual and formal occasions.
Azorte, India’s only Fashion NeoStore which houses an eclectic portfolio of western and Indian wear, footwear, fashion accessories, beauty and more, launched its first store in Bengaluru in September 2022. With several tech-enabled innovations including smart trial rooms, fashion discovery stations, endless aisles and self-checkout kiosks, it currently operates five stores across Mumbai, Hyderabad and Delhi NCR.
About AZORTE:
Boasting an eclectic mix of intuitive retail technology, these smart AZORTE stores will showcase the best of global and domestic fashion trends and have an original take on style ranging from footwear, fashion accessories and more.
The shopper is at the heart of the AZORTE store design. To make the discovery-to-checkout journey seamless, the AZORTE store format has several industry-first tech-enabled interventions including mobile checkout, smart trial rooms, fashion discovery stations and self-checkout kiosks.
While the smart stores offer an elevated customer experience through tech-aided solutions, shoppers will be delighted to discover the human touch, too, in the form of in-store fashion consultants.
Experience the world of AZORTE on the go through the online store: azorte.ajio.com
