Bengaluru, NFAPost: BharatPe Group, a prominent fintech company in India, has announced the rebranding of the country’s largest multi-brand loyalty program, PAYBACK India, to Zillion. The new brand identity is aimed at making Zillion synonymous with loyalty and rewards across India, catering to customers of all ages and enhancing their shopping experience across different categories and brands.
Zillion offers customers numerous opportunities to earn and redeem coins at various partners throughout the country. Customers can earn Zillion coins for their routine expenses, which will add moments of delight to their lives. The Zillion logo embodies this idea, representing the joy of discovering “aha” moments everywhere. Customers can earn Zillion coins from a range of offline and online partners, including groceries, fuel, entertainment, travel, apparel, and more. Zillion’s new web address is https://zillionrewards.in/.
Rijish Raghavan, CEO of Zillion, expressed his satisfaction with the transformational shift in strategy from a niche loyalty program to one with an extensive range of partners across different categories. He believes that Zillion’s new name and identity will help the loyalty program connect with a wider range of customers, including Gen Z and Millennials. Zillion aims to become a tool for retailers across India to delight their customers.
Parth Joshi, CMO of BharatPe, stated that Zillion was designed to appeal to today’s customers, being young, bold, and energetic, with the aim of adding a spark of joy to their daily lives. The company plans to launch marketing campaigns in the coming months to raise awareness about Zillion and drive customer engagement.
