Filter Coffee was the most loved form of coffee in India’s workplaces as per Chai Point’s consumption Report 2022
The data is collected from over 100 Chai Point stores in nine cities and from Chai Point’s brewing systems present at over 3000 workplace hubs in 21 cities.
Bengaluru, NFAPost: Chai Point, the world’s largest Chai-led beverage platform presented some interesting insight into the beverage consumption behaviour of Indians at home as well as at their workplaces with its first-ever consumption report in 2022.
Indians, true to their taste palate, opted for Ginger tea the most in all seasons, be it in the office or dine-in or online delivery followed by Elaichi and Masala tea. The Chai lovers of India ordered their favourite cup majorly during the 10 am to 12 pm breakfast hour followed by early evening Chai time of 3 pm to 5 pm. No guesses for the most loved Chai pairing- samosa and chai were the classic favourite ordered by consumers at home.
Corporate India showed a streak of healthy consumption with most consumers opting for alternate sweeteners like Jaggery and honey to go with their Chai at work. As per the data collected by Chai Point’s brewing machines across 3500+ workplaces, corporate consumers were not just hooked to Chai but also filter coffee which was the most consumed coffee variant at offices. For every cup of English Coffee consumed in workplaces, 1.5 cups of Filter Coffee were consumed showing the popularity of the beverage across the country.
Dip further into India’s love for Chai & Coffee with the world’s largest tea-led beverage platform Chai Point’s latest 2022 consumption report.
