● The app will pilot in Bangalore with grocery, food, pharma, electronics and home decor; Many more stores will be joining the platform in the coming days
● Pincode will offer users the convenience of online shopping (instant refunds, returns, etc.) at local stores they usually buy from
Bengaluru, NFAPost: PhonePe announced the launch of a new Shopping app called “Pincode”, built on top of the ONDC platform.
The app will focus on hyperlocal commerce and is now available for download on Google Play Store and App Store. Pincode is currently live only for customers in Bangalore and will launch in other cities very soon.
The Pincode app will promote local shopkeepers and sellers and hopes to digitally connect each city’s consumers with all their neighborhood stores that they usually buy from offline, with the convenience of online ordering, great discounts and instant refunds and returns.
The app will help bring out the inherent strength of neighborhood stores, offering consumers a better and wider selection of products than competition, and will include both well-known national brands, as well as locally manufactured groceries, apparel, footwear, accessories etc.
This will not only provide a stimulus to the local retailers, but also to the entire local ecosystem powering commerce including the MSME’s and farmers.
