In his new role, Badri will drive synergies and capitalize on the emerging opportunities in this region
Bengaluru, NFAPost: Wipro Limited, a leading technology services and consulting company, announced that Badri Srinivasan will lead the India and Southeast Asia businesses under the company’s APMEA (Asia Pacific, Middle East, India and Africa) Strategic Market Unit.
In his new position Badri Srinivasan will be taking over the leadership of these two regions to drive deeper synergies, facilitate sharing of best practices, deliver consistent and exceptional client experiences across the client journey, and scale Wipro’s ability to capitalize on the emerging growth opportunities.
He joined Wipro in January 2022 as the Managing Director for Southeast Asia, where he led the consolidation of strategic transformational engagements with clients while strengthening Wipro’s talent base and brand presence.
The initiatives under his leadership helped accelerate Wipro’s business growth and revenue expansion across key markets in the region. Badri is a Member of the Board of Wipro’s strategic subsidiaries and acquired entities in Asia (Capco, Rizing and Designit), and a member of Wipro’s Global Leadership Team.
Anis Chenchah, Chief Executive Officer – APMEA, Wipro Limited and Member of Wipro Executive Board, said Southeast Asia and India are two high-growth markets for the company with obvious synergies, offering best practices sharing, opportunities for cross-fertilization, and talent development.
“Badri has delivered a great performance in Southeast Asia and has shown excellent leadership traits. I am confident that the scope of his extended role will bolster our impact even further,” said Anish Chenchah.
Commenting on his appointment, Badri Srinivasan said enterprises across India and Southeast Asia are looking at pragmatic approaches to strengthen their market leadership and attain the desired goals of business transformation leveraging technology, going beyond cost savings.
“I look forward to strengthening Wipro’s positioning in these regions as a purpose-driven value orchestrator for clients, partners, and employees,” said Badri Srinivasan.
While Wipro has a strong presence in India, the company has also established itself in Southeast Asia over the past two decades, having partnered with leading public and private sector enterprises across multiple industry verticals in their business transformation and digital journeys.
Wipro also has a presence in the region through its acquired entities – Capco, Designit, Topcoder and Rizing. In line with its growth ambition for the region, the company continues to invest in localization, building talent at scale, while strengthening partnerships and knowledge of regional demands to offer differentiated services and experience to clients. Wipro has been recognised by the Top Employers Institute as a Top Employer in Singapore for the second year in a row in 2023.
