– The funding is led by KRAFTON; aims to become a frontrunner in the $100 billion+ creator ecosystem
– One Impression’s vision is to be a full-stack platform for all things influencer marketing
– It aims to expand into international markets this year starting with South East Asia and UAE
– Concurrently, it aims to make creators in Tier 2 and Tier 3 cities more accessible to brands
New Delhi, NFAPost: One Impression, a Global Influencer Marketing Platform, has raised $10M in Series A funding led by South Korean gaming major KRAFTON, Inc.
In the last round of seed funding in January 2022, the company raised $1M from top angel investors such as Peeyush Bansal (Founder Lenskart), Anupam Mittal (CEO, People Group), and celebrities such as Olympian Neeraj Chopra, Comedian Zakir Khan amongst others.
One Impression, founded by the brother duo – Apaksh Gupta and Jivesh Gupta – aims to democratise the influencer marketing economy by creating a full-stack platform helping businesses plan and drive their influencer campaigns at scale.
The company will utilise this investment to expand its offerings, accelerate product development, and grow its presence in international markets, starting with Southeast Asia and the UAE. With this investment, this company’s goal is to reach $40M in ARR by 2024.
The platform already transacts with tens of thousands of creators ranging from top celebrities to nano influencers generating over 100,000+ content pieces for 500+ brands in over 10 languages.
Talking about the investment, One Impression Founder and CEO Apaksh Gupta said that the company truly believe that technology will bring the next phase of growth for the creator ecosystem.
“We are thrilled to join hands with KRAFTON in our growth journey. We believe that this partnership will help us accelerate our mission of being the global flag bearer of the creator economy. The ecosystem currently lacks a structured platform and our products will enable speed, scale, science, and reliability for all stakeholders in the industry, helping unlock the true power of this industry,” said One Impression Founder and CEO Apaksh Gupta.
KRAFTON Inc India Chief Executive Officer Sean Hyunil Sohn said the creator ecosystem is at the cusp of a revolution.
“It holds massive untapped potential, and we believe that One Impression is rightly positioned to be a global leader of the influencer industry. One Impression has an ambitious vision for the space, and we are delighted to support them in their journey,” said KRAFTON Inc India Chief Executive Officer Sean Hyunil Sohn.
He further commented, KRAFTON is committed to the Indian market and see tremendous potential here.
“We have invested around $100M in various Indian Start-ups since 2021. And our investment in One Impression is a step towards augmenting this ecosystem and creating opportunities of growth,” said KRAFTON Inc India Chief Executive Officer Sean Hyunil Sohn.
The Offering
One Impression is a leading Influencer Marketing Platform, globally helping over 500+ top brands including the likes of Cetaphil, Meesho, MamaEarth, etc to drive growth with influencer-led initiatives. The platform has helped brands move from working with multiple agencies or inhouse teams to a single trusted ecosystem for seamless end-to-end management of their campaigns.
One Impression helps brands instantly discover relevant creators from over 7 million creators globally across leading social media platforms. It boasts a 3x faster turnaround time, providing brands with quick access to creators of interest. Additionally, the platform provides best in class creator pricing, seamless on-time campaign delivery and real-time tracking of campaign performance, enabling brands to make data-backed decisions.
Past Funding & Team
In their Seed round, One Impression raised $1M which saw participation from top angel investors such as Peeyush Bansal, Anupam Mittal, among others including celebrities like Olympian Neeraj Chopra.
Founded by Apaksh-Jivesh Gupta in 2018, the One Impression team is 100+ members strong at this juncture. It aims to double its team in key functions including sales, tech and creator supply by the end of FY 2023. With its extensive network of influencers, One Impression is well-positioned to capitalise on the growing demand for influencer marketing solutions and help its customers achieve their marketing objectives.
About One Impression
One Impression is a leading Influencer Marketing Platform, globally helping over 500+ top brands including the likes of Cetaphil, Meesho, MamaEarth, etc to drive growth with influencer-led initiatives.
The platform’s state-of-the-art technology allows brands to tap into a wealth of actionable insights and real-time analytics, enabling them to optimise their influencer marketing campaigns with precision and ease. One Impression’s seamless campaign management, coupled with its competitive pricing structure and 3x faster turnaround time, simplifies the end-to-end management of influencer campaigns, providing brands with an efficient and cost-effective solution.
One Impression’s unique approach and innovative solutions have made it a trusted and reliable partner for brands seeking to harness the power of influencer marketing to drive business growth. As such, it is no surprise that the platform has collaborated with over 500 leading brands, including Amazon, HUL, Galderma, Meesho, and Kama Ayurveda, among others, and has established itself as a true leader in the global influencer marketing landscape.
About KRAFTON, Inc.
KRAFTON, Inc. is a South Korean collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. The company consists of PUBG Studios, Bluehole Studio, Striking Distance Studios, RisingWings, Dreamotion, Unknown Worlds and 5minlab, each with its own unique expertise.
KRAFTON is responsible for premier entertainment properties including BATTLEGROUNDS MOBILE INDIA (BGMI), PUBG: BATTLEGROUNDS, NEW STATE MOBILE, The Callisto Protocol, TERA, and ELYON. As a technology-driven company that boasts world-class capabilities, KRAFTON seeks to expand its areas of business beyond games to multimedia entertainment and deep learning.
In addition to creating top-quality games, KRAFTON India is committed to fostering the start-up ecosystem in India, especially in interactive entertainment, gaming, Esports platforms, tech, and other community platforms. KRAFTON has invested over $100M in various Indian Start-ups.
