Move to strengthen customer-centric brand initiatives
Bengaluru, NFAPost: Kotak Mahindra Bank Ltd. (“KMBL”) announced the joining of Rohit Bhasin as President and Chief Marketing Officer to lead the Bank’s Marketing, Corporate Communication & Media initiatives.
A veteran from Unilever, Rohit Bhasin brings over two decades of experience in building iconic consumer brands in India and several Asian markets.
Rohit Bhasin is considered a digital evangelist with a successful track record of scaling large, complex global consumer businesses and setting up high growth businesses from simple initiatives.
In his last stint as Global Brand Vice President of Ponds, he was instrumental in leading the digital transformation journey through data driven and influencer marketing to build a strong appeal with younger consumers.
Kotak Mahindra Bank Whole Time Director Shanti Ekambaram said Rohit Bhasin joins us at a pivotal time in our journey as a customer centric, digital-first bank, underpinned by three pillars of customer, technology and talent.
“We are happy to have him join our vibrant Kotak leadership team and take on the responsibility of driving a purpose-driven brand strategy that will embrace our values yet adapt to newer times,” said Kotak Mahindra Bank Whole Time Director Shanti Ekambaram.
Rohit Bhasin, President and Chief Marketing Officer, Kotak Mahindra Bank said he is excited to join Kotak as it embraces change with customer centricity as a strategic pillar.
“I look forward to working with the team and enhance the bank’s identity through new age and digital story telling,” said Rohit Bhasin.
Rohit Bhasin has won multiple advertising awards at Cannes, Effies, London International Awards, Asia Ciclope festival and Spikes Asia. He is an engineer in Computer Science from Delhi College of Engineering & an alumni of Faculty of Management Studies, Delhi. He is married to Shefali, a seasoned digital strategist, and has twin daughters who are enthusiastic national cricket players.
About Kotak Mahindra Bank Limited
Established in 1985, Kotak Mahindra Group is one of India’s leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group’s flagship company, received banking license from the Reserve Bank of India (RBI), becoming the first non-banking finance company in India to convert into a bank – Kotak Mahindra Bank Ltd.
The Bank has four Strategic Business Units – Consumer Banking, Corporate Banking, Commercial Banking and Treasury, which cater to retail and corporate customers across urban and rural India. The premise of Kotak Mahindra Group’s business model is concentrated India, diversified financial services.
The bold vision that underscores the Group’s growth is an inclusive one, with a host of products and services designed to address the needs of the unbanked and insufficiently banked. As on 31st December, 2022, Kotak Mahindra Bank Ltd has a national footprint of 1,752 branches and 2,814 ATMs, and branches in GIFT City and DIFC (Dubai).
