– Employees of 2500+ organisations will be able to upgrade to Ather by availing corporate discounts and exchange offers on Ather’s flagship 450 series e-scooters
– The month-long program will offer benefits worth INR. 16,259 to corporate employees to switch from an ICE 2-wheeler to Ather
Bengaluru, NFAPost: Ather Energy, India’s leading electric scooter manufacturer, rolled out its largest ever corporate outreach program to promote e-mobility in the country.
The month-long programme is targeted to employees from 2500+ organisations and will offer benefits worth Rs 16,259* in total for the corporate employees to bring home the Ather scooters. As a leading player in the EV ecosystem, Ather continues to accelerate the adoption of EVs with this initiative.
Beginning on Wednesday, Ather is introducing a host of ‘never heard before’ offers for corporate employees, which includes a corporate discount worth Rs 4000*; an exchange bonus worth INR 4000*; and tax savings on loans taken to buy an Ather on the financial front.
On the product front, Ather is offering a complimentary 2-year extended battery warranty (over and above the manufacturer’s warranty of 3 years) worth INR. 8,259* (only on the 450X). The offers are valid till the 28th of February. Ather Energy is also offering to install complimentary charging infrastructure at workplaces.
The government and corporations are introducing several initiatives to move towards green mobility to focus on sustainable energy and achieve net zero by 2070. Organisations have developed charging infrastructure in the office premises to alleviate range and charging anxiety.
The corporate offer is available to employees of leading organisations like Reliance Jio Infocomm LTD, Wipro Technologies, Samsung India, Myntra, TATA Technologies, Indian Railway Catering and Tourism Corpn. LTD, Bharti Airtel LTD.
Ather Energy currently has a robust retail sales network across the country, with a presence in 80 cities with over 100 Experience Centres. The company is looking at a solid expansion roadmap covering tier 1,2 & 3 cities in India, increasing its retail footprint to 150 centres in 100 cities by March 2023. Ather Energy also has the largest fast-charging network for two-wheelers in India and has installed over 900 Ather Grids across the country.
Ather Energy had a great start to this year, registering its best-ever monthly sales delivering 12,419 units in January 2023. To meet the rising demand in the country, Ather inaugurated its second manufacturing facility in Hosur. The facility, spread across 300,000 sq. ft. will help the brand expand its production capacity to 420,000 units per year in FY 2024 (April 2023 – March 2024), further enabling the company to fulfil the increasing demand for its flagship scooters.
The company also recently rolled out the Atherstack 5.0 software update, which has introduced a host of new features taking the riding experience to a new level. Ather has also introduced six new colours – Space Grey, Still White, Salt Green, True Red, Cosmic Black, and Lunar Grey for the 450X and 450 Plus, inspired by automotive performance.
About Ather Energy
Ather Energy, India’s first intelligent electric vehicle manufacturer was founded in 2013 by IIT Madras alumni, Tarun Mehta, and Swapnil Jain. Backed by founders of Flipkart, Sachin Bansal & Binny Bansal, Hero MotoCorp, and Tiger Global. Ather Energy launched India’s first truly intelligent electric scooter – The Ather 450 in 2018, followed by their flagship offering Ather 450X, in 2020 followed by the new Gen3 of the 450X in 2022.
Ather has also installed a comprehensive public charging network, Ather Grid, designed and built in India. With 900+ charging points across India, Ather Grid is one of the country’s largest fast-charging networks for electric vehicles. Ather completed the Series E round of funding by signing investment agreements amounting to $128 million with NIIFL and Hero MotoCorp.
The company’s product line has won 37 awards in the design, automotive, and technology categories. With 58 Indian and international patent applications, 109 trademarks, and 118 Indian and International design registrations to its name, Ather Energy aims to provide consumers with the best possible ownership experience. Ather Energy currently operates in 80 cities including Bengaluru, Chennai, Hyderabad, Pune, Jaipur, Kochi, Ahmedabad, Mumbai, Mysore, and Hubli
