Mumbai, NFAPost: Square Yards, India’s largest proptech platform, announced the launch of its Real Estate Metaverse, a fully immersive and interactive real world like environment that allows users to explore real estate on a digital twin of an entire city, visualize the neighborhoods in a 3D built environment and walk in as an avatar interacting within a collaborative marketplace.
Square Yards has been granted multiple global patents on immersive, virtual & collaborative experiences in real estate, and it is working with global real estate developers to bring their project twins on its metaverse.
The launch event, organised in Mumbai on 20th January evening, was full of industry discourse on potential of tech disruption for the sector with 150+ attendees ranging from founders & CXOs of large real estate developers and private equity investment professionals.
The company also hosted a panel discussion on “Metaverse & Digital Revolution of Real Estate” moderated by Manisha Natarajan, anchor & consulting editor, NDTV and featured industry leaders, who discussed the emerging role and challenges of digital adoption in Real Estate.
Square Yards Founder & CEO Tanuj Shori said the company is very excited about the potential of Metaverse.
“We believe that our interactive digital twins of the cities will transform the way consumers interact and transact for their real estate needs, and we have penetrated global markets such as Dubai, Canada and Neom in a short span of time with our patented digital twin tech,” said Square Yards Founder & CEO Tanuj Shori.
The elite panelists who presented their viewpoint included Dr. Niranjan Hiranandani, Founder & MD at Hiranandani Group, Aditya Virwani, Chief Operating Officer at Embassy Group, Vipul Roongta, Managing Director and CEO at HDFC Capital, Dhaval Ajmera, Director at Ajmera Realty, Nayan Shah, CEO and MD at Mayfair Housing and Tanuj Shori, Founder and CEO at Square Yards.
Most of the panelists agreed on huge impact that a technology like metaverse can create on the real estate industry with the opportunities it presents for innovation and growth.
The launch event also featured a host of demos of the Square Yards’ Metaverse, showcasing its features and capabilities, including future of search and discovery platforms with avatars exploring properties in a digital twin of a city, mixed reality experiences with Microsoft HoloLens, immersive virtual reality experiences of home interiors and data intelligence tools with advance visualization & analytics to bring transparency in the Indian real estate industry.
The event itself, was a unique peek into the future of technology in the the real estate sector where the attendees had the opportunity to experience the platforms firsthand and see how immersive experience will shape the consumer experiences.
Square Yards’ metaverse for the city of Dubai will be freely available for consumers in Q2, CY 2023 followed by top cities in India like Mumbai, Bangalore & Delhi-NCR.
About Square Yards
Square Yards is India’s largest Integrated real estate marketplace, with category leadership presence across multiple touchpoints of consumer home ownership journey. With urbanization and rising disposable incomes as the core theme, Square Yards, with 7mn+ monthly traffic and ~USD 3bn+ GTV, is the largest and asset light proxy play to the growing residential demand story of India.
One of the few Indian start-ups to taste global success with presence in 100+ cities across 9 countries, Square Yards is at the forefront of tech adoption in the sector, with multiple patents across VR/AI domains.
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