“Good Monk – A Colourless, Odorless, Tasteless Nutrition Mix For The Family”
“What’syourNIQ: India’s first personalised Food Recommendation app”
Bangalore, 16th January 2023: Superfoods Valley, a Nutrition and Food-Tech startup based in Bangalore launched its flagship product Good Monk, a one-of-a-kind nutrition mix, at an event attended by eminent members of the scientific council. The company also unveiled a new app that helps educate users and creates transparency about the nutritive value of the food we consume.
The event was attended by Dr B Sesikeran, former Director National Institute of Nutrition (NIN) and Indian Council of Medical Research (ICMR), Mrs. Sheela Krishnaswamy, Renowned Nutrition and Wellness Expert, Dr. Shovan Ganguli, Food Researcher & Scientist, and Dr P R Krishnaswamy, Ex-Director & Founder, Protein Foods and Nutrition Development Association of India, who highlighted the importance and need of such products in the Indian market.
Superfoods Valley, founded by Mr Amarpreet S Anand and Mrs Sahiba Kaur, aims to bridge the nutrition gap and make nutrition easy and accessible for all. Good Monk is the first step in this direction. The product is scientifically designed and tested and helps plug a family’s daily nutrition gap without altering the colour, odour and taste of the food (NO COT).
Good Monk
Good Monk is a unique mix of highly bio-available ingredients such as 130 Cr. Probiotics & Fibre, Lysine (Protein building block), Vit A, B6, B9, B12, C, D, Iron, Zinc, Ashwagandha and Brahmi. The power of 13 Nutri-Herbs helps improve gut health, support immunity, unlock energy and aid mental development. The ‘No COT’ feature of the product makes it easy for mothers to smuggle nutrition into food.
Commenting on the launch, Mr Amarpreet Singh Anand, Founder of Superfoods Valley, said, “What’s most worrisome is that the urban upper-middle-class households are suffering from lack of proper nutrition in a significant way and it’s not because they lack access to good food, but because of the modern lifestyle & eating habits. So instead of chasing the family to eat nutritiously & continuously suffering from nutrition gap in their daily diet – we are solving to adding health & nutrition to whatever they love to eat. Our vision is to be a part of Namakdani. Hence, Good Monk – a product that is designed to fill the nutrition gap among Indian families.”
The recommended dosage varies for adults and children – 1 sachet a day for children aged 7 to 12 years and 2 sachets per day for adults (1 sachet per meal).
The product is available on the company’s website – www.goodmonk.in – as well as on Amazon. in.
About WNIQ
Food and nutrition transparency is another challenge that appears to be on the checklist of many consumers today owing to the rise in non-communicable diseases and lifestyle disorders. One of the other innovations by the company is India’s first personalised Food Recommendation app called What’s Your NIQ (WNIQ) which helps consumers make smarter food choices.
With Good Monk and WNIQ, Superfoods Valley seeks to address some of the most pressing nutritional issues and inspire the world to eat nutritiously and live healthily.
About Superfoods Valley:
Superfoods Valley is a Bangalore-based Nutrition and Food-Tech start-up working towards “Making Nutrition Easy”. The company was founded by Amarpreet Singh Anand & Sahiba Kaur. Amar was formerly associated with Mondelez India & Diageo India, and Sahiba Kaur – Is a passionate mom & fitness enthusiast. Both share a passion for creating positive change across Indian families.
Superfoods Valley is on a mission to build greater awareness about understanding your health, food, and nutrition gap & offering unique product solutions that aid in solving micro-nutrient deficiencies.
