New Delhi, NFAPost: Licious, India’s most loved all-things-meat brand, announced its foray into the spice segment with the launch of its new range of Meat Masalas.
With this latest category expansion, the brand has introduced expertly crafted, eight classic masalas for consumers, offering meat-lovers a perfect match for meat – resulting in their favorite meat dishes.
The latest launch stems from extensive research & development at Licious, with the brand offering a range of masalas that are not only a 100% perfect match for meats, but would also elevate the cooking experience for consumers.
The range includes Asli Garam Masala, Classic Chicken Masala, Classic Meat Masala, Khansama Biryani Masala, Original Tandoori Chicken Masala, Shandaar Butter Chicken Masala, Chatpata Fish Fry Masala, and Dakshin Pepper Fry Masala. These masalas are a complete spice mix, marked by freshness and natural tenderizers that reduce marination time to 15 minutes, rendering the meat more juicy and tender once cooked.
Moreover, the Masalas are cryogenically ground which helps retain natural oils that provide higher potency delivering improved aroma and flavor. Standing true to the brand promise of maintaining utmost quality, the masalas are packed in single-use sachets to maintain freshness and ease of use.
Speaking about expanding the brand’s offering with this new range, Licious Cofounder Vivek Gupta said Licious’ latest foray into masalas aligns with the company’s strategy of portfolio diversification, leveraging its strong core brand equity.
“We have observed a shift in consumption patterns, with consumers wanting to recreate authentic recipes within the comfort of their homes. At Licious, it is our passion to enrich the culinary meat experience in India because we believe a delicious meaty meal brings immense joy to one’s heart,” said Licious Cofounder Vivek Gupta.
With our specially crafted classic meat masalas, Licious Cofounder Vivek Gupta said the company wants to offer our consumers the convenience of enjoying these authentic meat preparations. “We are confident that consumers will truly relish this new offering and choose the perfect match for their most loved meat dishes,” said Licious Cofounder Vivek Gupta.
Commenting on the brand’s foray into a new category, Licious Business Head Yash Bhatia said the company is thrilled to delight meat-lovers with the specialized range of Meat Masalas by Licious.
“Together with our deep understanding of consumer’s meat eating preferences & subsequent needs, we have been able to achieve a superior & differentiated product with our Meat Masalas range. Most offerings in the masala category at present are not specialized for meat dishes,” said Licious Business Head Yash Bhatia.
With its new range Licious Business Head Yash Bhatia said the company aims to bridge this gap in the category and at each step, make Licious a part of the consumer’s gastronomic journey.
“The latest innovation is a testimony to our constant efforts to provide our consumers with the best and we are aiming to build this category to more than INR 300 crores over the next 5 years,” said Licious Business Head Yash Bhatia.
At present, the products are available in Delhi NCR, Bangalore, Mumbai, Pune and Hyderabad through the Licious app and other e-commerce platforms. The new range of Masalas is 100% vegetarian and is available in single-use sachets to help retain freshness and provide ease of usage. Starting from INR 49, the entire range is available on the Licious App and Website – https://www.licious.in/
About Licious:
Founded by Abhay Hanjura and Vivek Gupta, Licious is India’s first D2C Unicorn, focused on delighting the world with an unmatched range of meat & meat products. Present in raw & fresh meat and seafood, marinades, and ready-to-eat categories, Licious is set to disrupt every food category that needs a meaty intervention! The company is built with a vision to emerge as India’s most loved meat food brand by offering premium quality products.
In a highly underserved market, which is estimated at $40 billion today, Licious as a category-first brand backed by technology, has been able to solve the prevailing customer pain points of quality, hygiene, freshness, and convenience in a sustainable manner. Built on the farm-to-fork business model, Licious owns the entire back-end supply chain powered by stringent cold chain control to maintain the quality and freshness of each product from the time of procurement, processing, and storage to the time it reaches the end consumer.
In just 6 years Licious has witnessed a 300% growth and has served over three million packs of world- class meat products to consumers across 20 Indian cities viz, Bangalore, Hyderabad, NCR, Chandigarh, Mumbai, Pune Chennai, Coimbatore, Jaipur, Kochi, Vizag, Vijayawada, Kolkata to name a few. Licious serves over 2mn+ orders every month with over 90% repeat consumption across markets. Licious is currently a 6000+ members strong team with employees, across different disciplines and functions.
