• Introducing two delectable beverages Saffron Golden GLAM Enchante and Saffron Golden Chai Latte to add to the festivities
• Becomes the First in Chai category to launch sleeves for take-away cups with lids for an elevated experience
• All takeaway beverages will be served in 100% bio-degradable cups with sleeves and bags specially designed for the festive occasion
Bengaluru, NFAPost: Chai Point, the world’s largest Chai-led beverage platform, adds flavour to Diwali celebrations with traditionally inspired beverages for a delightful, warm, and a joyful experience. Chai Point stores across India are geared up to welcome everyone and ‘Light Up Togetherness’ during the festive season.
Chai Point has introduced to their menu, exclusive premium and innovative interpretations that are inspired by traditional Indian classics such as, ‘Saffron Golden GLAM Enchante (Cold) and ‘Saffron Golden Chai Latte (Hot)’, which are made from the finest ingredients like almonds, saffron and turmeric.
This rich and indulgent golden beverage is a must have to experience the true spirit of the festivities. Each of these premium handcrafted drinks comes with a freshly whipped cream treat that enhances this rich indulgence further. This delectable golden concoction will be available as a limited time offering until 15th November 2022.
On this festive occasion, Chai Point CEO Amuleek Bijral said Diwali holds incredible significance as a source of light and hope for Indians around the world.
“It is the perfect opportunity to “light up togetherness” among our families and communities. In line with our brand purpose, we are excited to welcome our customers and deliver a great cup that brightens lives and brings people together with some rich traditional indulgences across our stores,” said Chai Point CEO Amuleek Bijral.
Apart from these, Chai point becomes the first key player in the Chai category to introduce sleeves with take away cups and lids to elevate the Chai lover’s experience.
The sleeves designed specially to commemorate the festive occasion are 100% recyclable craft paper which go along with cups and lids made of wheat husk and bagasse. Chai Lovers can look forward to having a great festive experience that is environment conscious as well.
The ‘Saffron Golden GLAM Enchante (Cold) and Saffron Golden Chai Latte (Hot) are priced at INR. 249 and INR. 159 respectively, at the stores.
About Chai Point:
The world’s largest Chai-led beverage platform, Chai Point, is an omni channel brand that started in 2010. The Company reaches millions of customers every day through multiple touch points including retail stores, cloud kitchens, corporate offices and institutions, consumer packaged goods, and HORECA (hotels, restaurants, and cafes).
myChai™ brewing system is a proprietary Cloud-connected Chai and coffee brewing technology platform that gives Chai Point the capability to brew fresh chai and coffee with consistent quality on a global scale. Chai Point is present in India through its retail network of over 180 stores across 9 major cities and in over 3500 workplace community hubs across 21 cities through its specialised brewing systems.
With single origin tea from Assam’s finest estates and 100% single origin Arabica coffee beans from Rainforest Alliance certified estates of Chikmagalur, Karnataka, Chai Point is already serving over 700,000 cups every day. Chai Point is the first company in India to launch environment-friendly heat retaining Chai flasks in 2016 that can keep the chai, coffee hot for up to 2 hours.
As the brand continues to expand across formats with myChai™, the Company is aiming to tap into one million small and mid-size bakeries and cafes by bringing them onto a single platform. The Company plans to install 30,000 myChai™ brewing systems across India in the next 3 – 5 years giving it the largest footprint in the retail channel in India.
Towards the brand purpose of brewing an authentic cup that brightens lives and brings people together, the Chai Point Rewards program not only continuously delights and rewards its customers but also engages communities in a unique manner through the IROC – I Run on Chai program, which is seamlessly integrated in the Chai Point mobile app.
Chai Point is backed by marquee investors like Eight Roads Ventures (part of Fidelity Investments Inc.), Saama Capital, DSG and Paragon Partners. The Company has raised over $50 million in funds till date.
For more details visit: www.shop.chaipoint.com
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