AVGC going to be next revolution; Govt to soon set-up National Centre of Excellence in AVGC
Actor Ranveer Singh receives FICCI FRAMES Achiever of the Year Award
Mumbai, NFAPost: Ministry of Information & Broadcasting Secretary Apurva Chandra said India will be a $10 trillion economy in next 10 years and country’s media and entertainment sector should grow to more than $100 billion by 2030.
“Union Ministry of Information and Broadcasting will do whatever it takes to support the media and entertainment sector and help it grow,” said Ministry of Information & Broadcasting Secretary Apurva Chandra while addressing the two-day ‘FICCI FRAMES Fast Track 2022’.
Expressing concern over declining number of theatres, Ministry of Information & Broadcasting Secretary Apurva Chandra said that over the past 5-6 years, the number of theatres has witnessed a decline and we need to reverse this trend.
“We will assign the Film Facilitation Office to work with Invest India to come up with a single-window portal for opening theatres, so that more and more theatres can come up and the public gets more avenues to watch films in theatres. We will also work with the states to create a Model Theatre Policy, so that the states can adopt and work on the same,” said Ministry of Information & Broadcasting Secretary Apurva Chandra.
Sharing with the industry that AVGC is the future, Ministry of Information & Broadcasting Secretary Apurva Chandra further informed that the Animation, Visual Effects, Gaming and Comics (AVGC) Promotion Task Force constituted by the Ministry of I&B will submit the report within the next 15 days.
“We are compiling the reports of the sub-Task Forces, and thereafter we will submit the recommendations and go through the process of adopting the report. AVGC is the next revolution like the IT revolution 20 years back,” he added. He also shared that the National Centre of Excellence for AVGC is going to be set up in collaboration with the private sector.
“We have taken an in-principle decision to set up the AVGC Centre of Excellence in collaboration with the private sector. The Ministry of I&B will function as a catalyst for the upsurge in the media and entertainment industry,” said Ministry of Information & Broadcasting Secretary Apurva Chandra.
UK West Yorkshire Mayor Tracy Brabin said the city wants to work with the talented and creative people to champion sustainability in the creative industries and the film industry, through investment, and support.
“We are open for business. We would like to invite you to get involved in our cultural festivals, to attend, but also to partner in the exciting programs of activity,” said UK West Yorkshire Mayor Tracy Brabin.
With the strength of the sector in the region, UK West Yorkshire Mayor Tracy Brabin said there are huge opportunities for companies from India to partner with our leading companies and invest in the region.
“The rewards are there for the taking and we will support you every step of the way. We want to deepen our relationship with creative India, attracting more investment from production companies, studios, post-production houses, and VFX companies,” added UK West Yorkshire Mayor Tracy Brabin.
Speaking at the function, actor Ranveer Singh said entertainment options have opened up and there are new structures and entertainment.
“Media is constantly fragmenting, and we are seeing massive changes in entertainment consumption patterns. I believe we’re poised to adapt as we always have, to our rapidly evolving consumer habits,” said actor Ranveer Singh.
He also said the world has become connected more than ever before and we have the opportunity like never before to showcase India’s culture, skills and talents to the world.
“This coming decade is going to be the most rapidly changing and dynamic time ever in Indian entertainment,” said Actor Ranveer Singh. During the event, Actor Ranveer Singh was felicitated with FICCI FRAMES Achiever of the Year Award.
Film Producer Ramesh Sippy said as much as pandemic has affected the world, it has brought a whole lot of changes.
“The OTT platform has got a boom. Now both cinema and the small platforms will perform together in a much bigger way. The digital movement has reached a point where the correction can be made at one place and aired all over,” said Film Producer Ramesh Sippy.
FICCI Director General Arun Chawla said all are aware of India’s digital transformation and it has caused the number and importance of online media platforms to rise dramatically.
“The government has actively supported the media and entertainment industry, particularly through several initiatives to increase digitization and the creation of a digital communication infrastructure,” said FICCI Director General Arun Chawla.
Ms Sumalatha Ambareesh, MP, Member Standing Committee on Communication & IT; Ms Priyanka Chaturvedi, MP, Member Standing Committee-Transport, Tourism & Culture; Mr Sanjay Seth, MP, Member Standing Committee on Communication & IT and Mr Ashish Kulkarni, Founder, Punnaryug & Chair, FICCI AVGC Forum were also present during the event.
