-The objective of this business will be to develop and deliver products and solve every Indian’s daily needs, with high quality products at affordable pricing, said Isha Ambani
-‘First-ever end-to-end shopping experience’ on messaging platform, says Mark Zuckerberg
New Delhi, NFAPost: Reliance Retail will launch its FMCG business this year, Reliance Retail Ventures Ltd Director Isha Ambani said.
The objective of this business will be to develop and deliver products and solve every Indian’s daily needs, with high quality products at affordable pricing, she said while addressing Reliance Industries’ annual general meeting.
“This year, we will launch our FMCG goods business,” she said. Besides, Reliance Retail will start marketing goods produced by Indian artisans.
“As part of our commitment to India’s rich culture and heritage, we will soon start marketing quality goods produced by tribals and other marginalised communities across India,” Isha Ambani said.
This will not only provide a gainful opportunity for employment and entrepreneurship but also help to preserve the talent, skill sets and knowledge base of the Indian artisans, especially women.
Reliance Retail Ventures Ltd (RRVL) is the holding company of all the retail companies under the Reliance Industries group.
Meta partners with Reliance Jiomart to offer grocery shopping on WhatsApp
Meta Platforms Inc, the parent company of WhatsApp, said on Monday it will partner with Reliance JioMart for a service where WhatsApp users will buy groceries on the messaging platform from the Indian retail firm.
Mark Zuckerberg, chief executive officer (CEO) of Meta Platforms, made the announcement coinciding with the annual general Meeting (AGM) 2022 of Reliance Industries Ltd., the parent company of JioMart. “[I am] Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp–people can now buy groceries from JioMart right in a chat,” said Zuckerberg.
“Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,” he said on Facebook.
A Reliance press statement said the service “will enable users in India, including those who have never shopped online before, to seamlessly browse through JioMart’s entire grocery catalog, add items to cart, and make the payment to complete the purchase – all without leaving the WhatsApp chat.”
Isha Ambani, director of Reliance Retail Ventures, said Reliance Digital strengthened the company’s own brands’ presence by launching several new products across categories.
Mukesh Ambani, chairman and managing director of Reliance Industries, said, “When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian. One example of an innovative customer experience that we are proud of developing is the first-ever end-to-end shopping experience with JioMart on WhatsApp.”
“The JioMart on WhatsApp experience furthers our commitment to enabling a simple and convenient way of online shopping,” he said, according to the Reliance statement.
