Launches new campaign featuring Sourav Ganguly in TVCs and Digital Videos in never before seen comedic avatar
Kolkata, NFAPost: Senco Gold & Diamonds, the largest organised jewellery retailer in Eastern India (based on number of stores), announced the launch of a new campaign starring Sourav Ganguly for its online gold transaction platform named DG Gold (https://mydigigold.com/).
In the campaign, which went live today, the current BCCI president and the brand ambassador for Senco Gold & Diamonds since 2015, Sourav Ganguly is seen promoting ‘DG Gold’, the digital gold business of Senco Gold & Diamonds.
This is a fun campaign, highlighting the ease of buying gold on DG Gold, through a series of 3 humorous films, starring Sourav Ganguly. In the films, Sourav plays 3 characters from well-known folktales, who go to extreme lengths to fulfil his desire of gold, but interestingly, these stories end with comically disastrous results every time. Each film ends with a message from the former Indian Captain – ‘Why go to such lengths for gold, when you can buy gold easily on Senco DG Gold!’
These films bring out the never before seen comedic brilliance of Sourav Ganguly on the screen. His perfect comic timing and pitch-perfect performance makes these films more memorable. The ads will run on TV and digital platforms.
