Mumbai, NFAPost: LogiNext, a delivery automation platform helping fast food restaurant chains manage their delivery services, announced the addition of McDonald’s Philippines to its 1-click Carrier Integration Marketplace. As part of this new partnership, McDonald’s last-mile delivery provider, GrabExpress will also be onboarded onto their platform.
This one-of-a-kind partnership will now enable McDonald’s to automatically send delivery orders placed via its McDelivery app and web portal to the GrabExpress platform, to be delivered via a GrabExpress delivery rider.
LogiNext’s Carrier Integration Marketplace is a single click, no-code solution for brands like McDonalds to seamlessly integrate their delivery operations with some of the top delivery and technology providers across industries like Food & Beverage, Courier & Parcel and Transportation.
LogiNext VP of APAC & MEA Dhaval Thanki said the Carrier Integration Marketplace is a huge thing because it’s a win-win for everyone.
“Brands get easy access to carriers of their choice, and carriers (which could be food aggregator apps, delivery networks etc) can monetize their capabilities better. We’re super excited about adding GrabExpress to our marketplace given their reach and salience,” said LogiNext VP of APAC & MEA Dhaval Thanki.
He said this will enable other LogiNext clients to also access GrabExpress last-mile delivery services. “We’re scaling up the marketplace aggressively so that more and more brands can take advantage of it,” says LogiNext VP of APAC & MEA Dhaval Thanki.
McDonald’s Philippines AVP of Marketing and Channels Lead Oliver Rabatan said McDelivery has become a high growth sales channel especially the past couple of years.
“Strategic investments made prior to 2020 have allowed us to set a strong foundation for delivery like having a clear technology roadmap that enables us to onboard systems to stay ahead of the curve,” said McDonald’s Philippines AVP of Marketing and Channels Lead Oliver Rabatan.
Oliver Rabatan also said LogiNext’s integration with GrabExpress is aligned with McDonald’s mission of a frictionless customer experience across all channels, allowing us to serve making delicious feel-good moments anytime, anywhere easy for everyone.
“Through this technology platform, we’ll be able to deliver signature McDonald’s meals faster and more efficiently,” says McDonald’s Philippines AVP of Marketing and Channels Lead Oliver Rabatan.
With GrabExpress joining LogiNext’s 1-click Carrier Integration Marketplace, new and existing LogiNext clients can now easily integrate their delivery operations with GrabExpress’s last mile service through pre-built APIs.
Overall, this partnership will enable McDonald’s to march ahead as a progressive tech-enabled brand and push the entire F&B industry towards increased efficiency so they can keep delivering a great end customer experience along with meeting business objectives.
