The New ‘Dare to Matter’ Range of Eyeglasses Assures Stylish, Affordable, and Durable Made-in-India Eyewear
New Delhi, NFAPost: Global social enterprise VisionSpring has shifted its manufacturing from China to India with the launch of an all-new ‘Dare to Matter’ range of eyeglasses, the first collection they are manufacturing in India.
Bringing their production in-country is a part of the ‘Bharat Ujjwal Drishti Abhiyan’ a.k.a. India Clear Vision Mission, their initiative to touch upon 60 crore lives and take the boon of clear vision through eyeglasses to low-income people in the remotest parts of the country.
VisionSpring India Managing Director Anshu Taneja explained that bringing manufacturing closer to the people who are wearing their eyeglasses will speed up fulfillment and help them continue to evolve their offerings.
“One of the bottlenecks for achieving the ‘India Clear Vision Mission’ is the limits of the supply chain and lack of availability of quality eyeglasses that cater to Indian needs. We are solving this structural problem. This will help us share the gift of clear vision to underserved communities in even the remotest corners of our country,” said VisionSpring India Managing Director Anshu Taneja.
VisionSpring further emphasised that vertical integration of their process has helped them ensure their product is as stylish, durable, and affordable as possible.
Talking about the initiative, VisionSpring CEO Ella Gudwin said every individual deserves the dignity of choice, irrespective of income level, especially for something like eyeglasses that are worn on faces every day and become a part of identity.
“Our ‘Dare to Matter’ range was designed with feedback from those who have been wearing our eyeglasses for more than 15 years – such as factory workers, students, drivers, artisans, and microentrepreneurs. Their feedback helped shape the molds that we are using to manufacture these unique frames,” said VisionSpring CEO Ella Gudwin.
The ‘Dare to Matter’ collection was inaugurated by the Union Minister of State for Social Justice & Empowerment, Ramdas Athawale, to an audience of more than 250 eye hospital partners, NGOs, government officials, CSR and corporate partners from across all parts of the country.
Developed and produced by Indian manufacturers, the ‘Dare to Matter’ range follows a detailed quality process in sync with the Indian government’s call for ‘Make in India for the world’ and ‘Atmanirbhar Bharat’.
Union Minister Athawale also expressed his excitement about the new range as he is glad to support VisionSpring’s mission of providing eyeglasses for all.
“The work that VisionSpring does is noble – providing eyeglasses to those who need them the most and giving them better vision. Thank you for this opportunity to inaugurate VisionSpring’s first-ever ‘Made in India’ eyeglasses,” said Union Minister Athawale.
About VisionSpring:
VisionSpring(www.visionspring.org) is a pioneering social organisation creating access to eyeglasses for low-income adults and children. Annually in India, VisionSpring supports vision screening for more than 27 lakh (2.7 million) people and corrects the vision of more than 10 lakh (1 million) people with eyeglasses.
On average, 73% of VisionSpring’s participants acquire their first-ever pair of eyeglasses through the See to Earn, See to Learn, and See to be Safe programs. To date, VisionSpring has distributed more than 50 lakh (5 million) pairs of corrective eyeglasses in India, creating more than Rs. 8,100 Crore ($1.08 billion) in economic impact for low-income households.
