YouTube seems all set to launch its channel store for streaming online content via the app to rival Amazon, Roku and Apple in the OTT space. The streaming services company is reportedly in talks with several entertainment companies for the past 18 months. This is to help rollout its own streaming subsription hub via YouTube channel store sometime in fall, the Wall Street Journal reports.
The company is discussing plans to share its subscription revenue with streaming partners, instead of buying out the expensive original content. This would help YouTube allow subscribers to purchase multiple services through a single platform or app like the existing HBO Max streaming package on YouTube TV.
Thereby, YouTube Channel Store would act as a broker between streamer and subscriber to earn a part of the subscription fee. It would serve as an enticing entertainment platform for streaming services with its massive user base resulting in more than 2 billion viewers a month.
Roku and Walmart have already joined the bandwagon with YouTube as the leading platforms for streaming services online. The former is now offering a premium Paramount+ subscription on the Roku Channel while the latter has partnered with Paramount+ to provide the Paramount+ Essential subscription for Walmart+ subscribers.
