To help advertisers increase shoppability of video ads by connecting product feeds to campaigns
Chennai, NFAPost: YouTube Shorts has been testing ads since last year. Google announced the gradual rollout of ads on YouTube Shorts globally.
Google said YouTube Shorts is yielding 30 billion views per day, which is four times more than last year. “Video action campaigns and app campaigns will automatically scale to YouTube Shorts,” Google said in a blog post. Later this year, advertisers will be able to connect their product feed to their campaigns and make their video ads on YouTube Shorts more shoppable, it said.
“This is an exciting milestone for advertisers, and a key step on our road to developing a long-term YouTube Shorts monetisation solution for our creators,” Jerry Dischler, Google Ads VP and General Manager, said.
A spokesperson told TechCrunch the rollout of ads in Shorts would not add direct revenue to the company at this time. The company will continue to reward creators and artists monthly using the YouTube Shorts Funds while developing a long-term model for creator monetisation, the spokesperson added. YouTube created a $100 million creator fund for Shorts last year, TechCrunch reported.
Later this year, Google will roll out new visual shopping ads to US customers on Google Search and a new ‘My Ad Center’ for users to have more control of their privacy and online experience.
YouTube Music tests allow users to customise filters for up next queue
Google-owned music streaming platform YouTube Music next is likely testing suggestion chips to filter what appears, reports NFAPOst from San Francisco
According to 9To5Google, just below the bar noting what radio users are playing from, there is a carousel of filters that they can tap to customise with plays next in Up next.
“All” is the default and joined by “Familiar,” “Recommendation,” and “Instrumental”.
As per one user on Reddit, the filter pills vary by song and they only mention it appearing for radio-generated queues.
This should let users find more songs to listen to without having to browse the Home feed.
As per the report, that can be ideal when a user’s current radio queue is great, but they. want more variety.
Overall, it lets people stay in the Now Playing UI, which is the fastest way to start another song. This view is getting slightly more busy and cluttered, but it is still pretty straightforward, the report said.
At the moment, there is only one report on YouTube Music’s new ability to filter radio queues, the report mentioned.
(Agencies)
