The company helps publishers take direct control of their ad monetization
San Francisco, NFAPost: Adtech supply-side company VRTCAL announced the integration of its bidding platform with Amazon Publisher Services (APS) Transparent Ad Marketplace (TAM).
This step represents the next move forward in VRTCAL’s strategy to universally further publishers’ capabilities to take back control of their ad monetization.
VRTCAL Director of Strategic Partnerships Monica Chang said the company is very excited to integrate mazon Publisher Services.
“Amazon Ad’s offerings show its dedication to provide publishers the ad monetization capabilities that help us to move our digital media sector forward. VRTCAL shares this philosophy,” said VRTCAL Director of Strategic Partnerships Monica Chang.
The integration provides publishers with direct access to more advanced tools to increase ad monetization, access to a variety of ad units, and added value through support for updated performance enhancements.
VRTCAL Director of Demand Partnerships Bijan Ziaei said VRTICAL platform is already seeing significant transactions reporting as a result of this integration.
“As an adtech supply-side platform integrating with APS, we look forward to further bridging the gap between our advertisers and direct publishers,” said VRTCAL Director of Demand Partnerships Bijan Ziaei.
About VRTCAL Markets, Inc.
VRTCAL is the only open adtech SSP and SaaS company focused on Demand-Path Optimisation, reducing the vertical distance between mobile apps and advertisers, and developing technologies that make a difference.
The VRTCAL platform is a proprietary architecture that offers SDKs, SaaS services, oRTB, multiple mediation types, innovative technologies to increase app developer inventory value, and a marketplace with premium brands and advertisers. Media Contact:Todd
