The online celeb-engagement platforms has collaborated with the actress as technology partners for her first-of-its-kind product combining NFTs, AI, fan verse, and more

Mumbai, NFAPost: Sunny Leone announced collaborating with HeyHey! and Polygon, online platforms that power experiential engagement via Web3 technologies, so that the actress will be able to venture into the exciting realm of gamification and better engagement with her followers.

The actress has always charted her own path, be it in the world of entertainment or entrepreneurship, by successfully establishing herself as an actress and dancer in the film industry and even launching her own cosmetics line.

HeyHey! is an online platform powering experiential engagement between celebs, influencers and creators globally via new-age tech. Polygon, the leading Ethereum scaling platform onboarding millions to Web3, helps the actress to venture into the exciting realm of gamification along with her fans.

On her birthday, Sunny Leone launched the ‘I Dream of Sunny’ fan verse owned by Suncity media and Enterprises. ‘I Dream of Sunny’ is a never-seen-before product that combines NFTs, Artificial Intelligence (AI), fan verse, gaming, lucky draw, winning combination and other similar terms—all rolled into one and minted on the polygon network.

In order to be a part of this unique offering from the actress, it is important to purchase NFT cards first, made available on the ‘I Dream of Sunny’ website from 13th May onwards. Buying these utility NFTs gives access to the actress’ private discord server. That’s not all, there are 4 different NFT card variants in the categories which are Silver, Gold, Platinum and Joker which assist in playing the game, and each card comes with bonus features, which will give access to Sunny directly.

They can be in the form of interaction with Sunny on Zoom, on Instagram Lives, shout-outs from the actress, an opportunity to have coffee or even skydiving with her in Dubai. Buying the NFT cards is the first step towards being eligible to indulge in the world of ‘I Dream of Sunny’ gamification. To further understand how to play the game, log on to to read the rules and regulations section.

Talking about the new venture, Sunny Leone said she wanted to mark her birthday by launching something which is unique and something which hasn’t been done before.

“I decided to enter the world of NFT through Utilities and gaming because I felt this would help me maintain my connection with my fans better while giving them a unique and fun game at the same time. The concept of a fan verse appealed to me the most and that’s how my team and I decided to create this world where people could connect with me through the game,” said Sunny Leone.

She said her fans will obtain NFT cards and can take part in the weekly game that will be conducted on her private discord server.

“I will be announcing it on my Instagram handle and other platforms as well weekly to make sure we maximise our reach. I am looking forward to this exciting new world and like always, want this to be a success,” said Sunny Leone

Commenting on the partnership, HeyHey Global Founder & CEO Caleb Franklin stated that while the NFT industry is rapidly growing, it has also opened a gateway to fan verses and new forms of interactions between celebrities and their fans.

“Sunny’s collaboration with HeyHey for the ‘I Dream of Sunny’ fan verse is a testament to how celebrities are seeking ways to empower their fan bases with personalised experiences via new-age tech like Web3. And we couldn’t have been happier to facilitate the same for the actress and her fans,” said HeyHey Global Founder & CEO Caleb Franklin.

Additionally, Sunny Leone and HeyHey! will leverage the deep expertise of Polygon Studios, which is quickly becoming home to the most popular blockchain projects in the world. The Polygon Studios team will support with a suite of services such as technical solutions, game distribution, asset expansion, industry resources, branding, web3 game design and other aspects to promote the development of Leone’s fan verse.

HeyHey Global Founder & CEO Caleb Franklin

Fan verses like the one launched by the actress allow for a one-of-a-kind opportunity to get access to your favourite star. It also indicates how the future of entertainment and wealth-building will be combined to make inroads and give people new experiences while nurturing mutual benefits for both celebs and their fans. While its AI background has been created by, HeyHey! is the technology partner in this venture.

About HeyHey

HeyHey! is an online marketplace where fans can discover and book personalised video shoutouts from their favourite celebrities to congratulate them or their loved ones while empowering leading celebrities and media houses to develop personalized memorable experiences for their fans.

Founded by Caleb Franklin, HeyHey!’s rising growth into the celebrity commerce space not just provides fans and brands access to a wide range of YouTubers, content creators, actors, singers and writers, but also offers a revenue generation stream for celebrities.

The tech-based celebrity tool sees significant transactions from Tier-II cities such as Patna, Indore and Lucknow apart from Tier-I cities like Mumbai and Pune. Considerable users have also approached from international markets such as the USA, UAE and Indonesia alongside India.

Before founding HeyHey!, Caleb has had experience representing several prominent global artists from India in the writing, direction, books and production circuits. He has also spent a decade working at the Creative Artists Agency (CAA), where he spearheaded many international initiatives that included launching CAA’s presence in India and worked with household names such as Sanjay Leela Bhansali, Deepika Padukone, Priyanka Chopra and Amish Tripathi.

The Singapore-based digital start-up is currently active in India and Japan markets and has global ambitions. HeyHey! notable investors including Electric Capital, Vector Media and Yoshimoto Kogyo.


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Blockchain technology is poised to revolutionise the way the digital world handles data and does business. It is always better to be a part of this revolution and get a head start with decentralised application development on Polygon.

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