The company comes up new campaign featuring Rashmika Mandanna which states “Work for Family, Work for Nation and Work for Humanity”

Aims to highlight the ease and convenience of choosing the right furniture that meets your home needs online

Mumbai, NFAPost: Wakefit.co, one of India’s largest D2C home and sleep solutions providers, is launching a campaign to introduce a first of its kind ‘100 day buy and try’ policy for its sofa range.

The campaign highlights the importance of selecting the right furniture in the right way, and features Wakefit.co’s brand ambassador, Rashmika Mandanna.

The narrative of the campaign throws light on the new and innovative model of buying sofas first
and trying it out in the comfort of your home for 100 days, as opposed to the traditional method of
trying for a few minutes and buying in showrooms.

It showcases the ease and convenience of buying sofas when the buyer has the option to return it within 100 days, if unsatisfied and get 100% refund, no questions asked.

Wakefit.co is one of the first brands to offer this ‘100-day Buy and Try’ policy for sofas among online and offline players. Traditional showrooms may give a touch-and-feel experience to buyers, but mere 2 minutes of trial is not sufficient for a buyer to make a rational choice.

The campaign reinforces the company’s philosophy and USP of offering high-quality home solutions across India, with industry-first brand promises. Continuing in its endeavour to build a strong hold in the home solutions sphere, the brand is also opening its offline stores in Bengaluru, Delhi, Lucknow and other parts of the country.

Speaking on the campaign, Wakefit.co Head of Brand Prateek Malpani said Wakefit.co is steadily becoming synonymous with fulfilling the home needs of people in India.

“We are the pioneers of the ‘100-day Buy and Try’ policy, which we introduced for mattresses back in 2016 and are now extending it to sofas. By introducing this revolutionary 100 Days Buy and Try policy on sofas as well we aim to strengthen our position as the most loved and trusted home solutions brand in India,” said Wakefit.co Head of Brand Prateek Malpani.

Wakefit.co Head of Brand Prateek Malpani said the company wants India to experience not just the convenience of online shopping but also great quality and affordable products in the entire home solutions space.

Wakefit.co ventured into the home solutions space nearly two years ago in 2020 and since then has
introduced an array of products into its portfolio including ergonomic and aesthetic sofas.

The company’s sofa range includes 1, 2 and 3 seaters, ottomans, L-shaped sofas, armchairs, and
recliners. With over 584 Sofa SKUs, Wakefit.co currently delivers its sofa range across 1435 pin codes in the country.

The sales from Wakefit.co’s Sofa range contributes to almost 8 to 10% of the company’s revenues. Over the last two years, Wakefit.co's sofas have garnered close to 3000 reviews online with an average rating of 4.53, which is a testament to the quality and comfort that Wakefit.co is offering.

About Wakefit.co

Wakefit.co is a research and innovation-driven sleep and home solutions company established in
March 2016. It was founded by Ankit Garg and Chaitanya Ramalingegowda, with a vision to democratize sleep and home solutions in India.

With a portfolio that previously included mattresses, pillows, bed frames, mattress protectors, comforters, neck pillows, and back cushions, Wakefit.co has now expanded to include home products such as study tables, bookshelves, shoe racks, TV units, bedside tables, coffee tables, dining tables, towels, and more. It manufactures its products in-house at factories in Bengaluru, Jodhpur and Delhi.

It sells across the country through its own online portal and through other online marketplaces. Wakefit.co prides itself on its customer experience, with over 8 Lakh customers serviced over six years.

The company received Series A funding from marquee investor Sequoia Capital India, Series B funding from Verlinvest and Sequoia Capital India, and recently received Series C funding from US-based SIG, while existing investors, Verlinvest and Sequoia Capital India also participated.

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