The book title is ‘The Last Cloud, Ray, Drop, Mangrove and Bee’
Mumbai, NFAPost: On World Earth Day, the Godrej Group has released a book called ‘The Last Cloud, Ray, Drop, Mangrove and Bee’ for children to urge them, other individuals and business heads to invest their resources in safeguarding the environment and protecting valuable species from extinction.
Using this digital book as a platform, the group, sends an urgent message about preserving the environment for tomorrow.
Through the character ‘Maahi’ the book carries the message of inculcating environment awareness and its need for protection to every individual, through children’s tales. The book showcases the imperative of involving younger generations in the effort while reaching out to more people to help save our environment.
The key intent of the book is to foster concern for the environment by depicting how critical it is to establish good habits such as reducing, re-using and recycling at a young age since children tend to respond better to environmental issues.
Commenting on the book, Godrej Group Executive Director and Chief Brand Officer Tanya Dubash said the Godrej Group has historically been at the forefront of environmental conservation and each and every organization under our umbrella is determined to making every effort towards a cleaner, greener and better world.
“We have always considered a sustainable work ethos as our responsibility to our nation and our planet. To safeguard the environment for the generations yet to come, we aim to promote personal responsibility through this book ‘The Last Cloud, Ray, Drop, Mangrove and Bee’. We hope to instil a sense of passion in every reader to invest themselves into preventing environmental degradation and nurture conservation,” said Godrej Group Executive Director and Chief Brand Officer Tanya Dubash.
Creativeland Asia Chief Creative Officer Anu Joseph said every Earth Day, all adults the world over are asked to think about the children of the future.
“This time though, we thought, ‘let’s redirect to the little ones.’ After all, the future of the planet is intertwined with theirs. And when the little ones know better about Earth’s history, they’ll grow up and change the global warming story,” said Creativeland Asia Chief Creative Officer Anu Joseph.
Anu Joseph said the videobook, The Last Cloud, Drop, Mangrove, and Bee, gives that loving nudge through little Maahi and her friends as they spread planet positivity and change the world to be #EarthfullyYours.
