Flipkart states the acquisition is important as the company focuses on strengthening the ecommerce ecosystem in India through technological innovation
Enhances software-as-a-service capabilities to provide technology enablement for brands & sellers;
ANS Commerce to continue to operate as an independent entity catering to a wide range of Enterprise to D2C brands
Bengaluru, NFAPost: The Flipkart Group announced the acquisition of ANS Commerce, a full-stack e-commerce enabler that helps brands sell online.
Through this acquisition, Flipkart continues its efforts to strengthen the Indian e-commerce ecosystem by investing in the capabilities of technology enablers that will address the needs of the rapidly growing and evolving digital retail market in India.
ANS Commerce was started in 2017 and since then has built a full-stack offering for brands across the value chain, including brandstore tech, performance marketing tech and services, marketplace integrations and warehousing and facilities maintenance capabilities.
It works with more than 100 clients across enterprise, mid-market and D2C brands in different categories, supporting their transition to digital commerce.
The company’s product offerings help brands and businesses create digital brandstores/storefronts on their Kartify platform, improve return on Ad spends and manage end-to-end processes covering logistics and warehousing. A key focus for the company is the D2C segment which is rapidly growing in the Indian market as brands aim to connect with their consumers who seek direct engagement with them.
Post the acquisition ANS Commerce will continue to operate as an independent business under its existing leadership team.
Flipkart Senior Vice President and Head – Corporate Development Ravi Iyer said Flipkart is committed to developing and nurturing the internet consumer ecosystem, including developing and encouraging technological innovation that helps drive the Indian digital economy.
“Our efforts focus on ensuring that businesses, including MSMEs and smaller brands, can leverage the opportunities that e-commerce offers, to provide greater value and deeper experiences for Indian customers who are rapidly adopting digital commerce,” said Flipkart Senior Vice President and Head – Corporate Development Ravi Iyer.
Flipkart Senior Vice President and Head – Corporate Development Ravi Iyer said the company’s association with ANS Commerce started last year when they were part of Flipkart’s tech startup accelerator programme, Flipkart Leap, and pleased to welcome the team to the Flipkart Group.
In a joint statement, ANS Commerce Cofounders Vibhor, Amit, Nakul and Sushant said ANS Commerce was created to enable businesses to leverage the massive opportunity of e-commerce in India.
“Over the past few years, we’ve seen a dramatic change in consumer behaviour, and as a result, brands have also pivoted in their approach on how to engage with consumers.We are pleased to now be associated with the Flipkart Group, as we continue our efforts to help brands leverage the power of technology to reach customers and deliver further value,” said In a joint statement, ANS Commerce Cofounders Vibhor, Amit, Nakul and Sushant.
Flipkart Senior Vice President, Shopping Experiences and Commerce Cloud, Anand Lakshminarayanan said as Indian e-commerce grows, Flipkart finds new-age brands building direct relationships with their customers.
“We’re excited to bring new SaaS services via ANS Commerce, to help Indian brands on their D2C journey and look forward to launching new industry-leading SaaS services to businesses adopting digitization,” said Flipkart Senior Vice President, Shopping Experiences and Commerce Cloud, Anand Lakshminarayanan.
The deal is expected to close in the second half of 2022, subject to customary closing conditions.
