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Mumbai, NFAPost: SAP India has announced the launch of an immersive mobile experience center, ‘Transformation Express’, to advance cloud adoption and drive business transformation for the Indian mid-market.

According to the company, SAP’s ‘cloud on wheels’ initiative will provide the much-needed support for the industry to remain competitive and to stay relevant in the rapidly changing business landscape.

Speaking at the launch, SAP Indian Subcontinent President and Managing Director Kulmeet Bawa said Indian SMEs are the engines of economic growth and equitable development.

“They contribute to more than 30% of our GDP. As the sector grows and expands, moving to the cloud is becoming imperative for organizations to scale. The ‘Transformation Express’ initiative reaffirms our commitment to empower Indian SMEs to improve cost efficiencies and agility, and transition into intelligent, sustainable enterprises,” said SAP Indian Subcontinent President and Managing Director Kulmeet Bawa.

As the Transformation Express embarks across the length and breadth of India, joining SAP is its global strategic service partner, Tech Mahindra, to collaboratively bring SAP’s ‘RISE With SAP’ cloud momentum to customers who are across phases of their digital transformation and to give them an entirely new method to reimagine processes for improved business outcomes.

The initiative focused on the following 3 pillars –

Experience center:
Designed as a traveling centre, the bus is equipped with state-of-art technologies like RISE with SAP, SAP’s Digital Core, Procurement, Customer and People Experience solutions providing businesses a front-row view of how they can speed up their cloud migration and digital transformation initiatives.

Skilling the future:
SAP India will work with local industry/trade associations and academic institutions to give young students a first-hand view of the power of Cloud technology and how it can help businesses grow and scale.

Driving Sustainability:
For every kilometre the bus travels, SAP India will plant a sapling to offset carbon footprints.

SAP Asia Pacific Japan Senior Vice President Mid-Market Subramanian Ananthapadmanabhan further added the mid-market sector has embraced technology enthusiastically and witnessed exponential growth.

“By collaborating with our customers, associations, government bodies, and industry-academia partnerships, we’re building an ecosystem that can co-create, empower, enable these organizations in their digitalization, and fast-track their cloud journey,” said SAP Asia Pacific Japan Senior Vice President Mid-Market Subramanian Ananthapadmanabhan.

In 45 days, the bus will travel over 7,000 kilometres offering SMEs a first-hand glimpse at how a cloud-based digital core may help enterprises plan and adapt more swiftly. It is combined with interactive product demos, a virtual reality exhibition, and informative sessions. Starting from Delhi, the bus will travel to Gurgaon, Ludhiana, Jaipur, Ahmedabad, Baroda, Mumbai, Pune, Hyderabad, Chennai, Coimbatore, Kochi, and Bangalore.

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