Plans to scale grocery offering to 12 states by end of 2022

Bengaluru, NFAPost: In line with its vision to become a single shopping destination for the next billion users in India, India’s fastest growing internet commerce company Meesho is integrating its grocery business within the core application by the first week of May, 2022.

The company has also rebranded Farmiso to Meesho Superstore, representing its continued focus to fulfill consumer demand for daily essentials in tier 2+ markets.

Meesho Superstore currently provides 500 products across categories like fresh fruits, fresh vegetables, groceries, home care and packaged food among others. The integration will now provide the company’s over 100 million Meesho users access to over 87 million active product listings across 36+ categories on a single platform.

Meesho Founder and CEO Vidit Aatrey said as more users from tier 2+ regions get comfortable with the idea of shopping online, the demand for online grocery continues to grow.

“We are thrilled to integrate Meesho Superstore with our core app. What started as a pilot in Karnataka is now seeing positive traction across 6 states,” said Meesho Founder and CEO Vidit Aatrey.

Driven by its user-first mindset, Meesho Founder and CEO Vidit Aatrey said the integration will provide millions of Meesho users a unified shopping experience, while giving the company an opportunity to drive stronger synergies across areas such as customer acquisition, technology & product and talent.

Meesho launched a pilot in Karnataka to make online grocery shopping affordable for first-time users. In less than 9 months, it has scaled its grocery offering to 6 states like Karnataka, Maharashtra, Telangana, Andhra Pradesh, Gujarat and Madhya Pradesh. As the pilot continues to gain momentum, Meesho plans to make Superstore available in 12 states by the end of 2022.

About Meesho:

Meesho is India’s fastest-growing internet commerce platform. With a vision to enable 100 million small businesses, including individual entrepreneurs, to succeed online, Meesho is democratizing internet commerce and bringing a range of products and new customers online.

The Meesho marketplace provides small businesses, which includes SMBs, MSMEs and individual entrepreneurs, access to millions of customers, selection from over 700+ categories, pan-India logistics, payment services and customer support capabilities to efficiently run their businesses on the Meesho ecosystem.

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