· The award reaffirms Voltas’ strong brand values, dynamic leadership and unwavering commitment to its customers
· Voltas also reinforces its undisputed market leadership position in the AC category. One out of four AC customers in India, is a proud Voltas customer.
Mumbai, NFAPost: Voltas Limited, India’s No.1 AC company from the house of Tata’s, and market leader for room air conditioners, was the proud recipient of the ‘Most Trusted Brands of India 2022’ by Team Marksmen, in the Consumer Durables category.
With a market leadership of 25.5%, Voltas has consistently remained at the top position in its industry, since 2012. The award was virtually received by Voltas Limited Managing Director & CEO Pradeep Bakshi in the presence of company’s Vice President and Head of Marketing Deba Ghoshal
The award was conferred on Voltas based on a unique industry-wide consumer study conducted by Allegiant Market Research in 16 cities across India. In the preliminary stage, over 35 brands from across India were identified for potential recognition.
Out of that 13 were shortlisted based on research parameters including brands trust quotient, business resilience, innovative thinking, digital transformation, and other key drivers; that keeps Voltas living up to its ‘most trusted’ status.
Commenting on the occasion, Limited Managing Director & CEO Pradeep Bakshi said it is an honour to be recognised as one of India’s Most Trusted Brands, 2022 by a reputed body like Team Marksmen.
“At Voltas, it has always been our endeavour to align our business ethos with consumer insights. We have strived to become a brand that resonates with our customers. Our customers are at the heart of all our business decisions and this has helped us retain our leadership position as India’s #1 AC Company for several years,” said Limited Managing Director & CEO Pradeep Bakshi.
He also thanked the entire Voltas team for their hard work and consistent dedication in making Voltas a revered brand. “It is the untiring efforts of the team that has helped us deliver great results even during these unprecedented times,” said Limited Managing Director & CEO Pradeep Bakshi.
Deploying its ‘Smart Thinking’ philosophy, Voltas has consistently grown its brand equity and distribution reach across India over the past decade. Today, it boasts of over 24,000 consumer touchpoints, which has helped bring Voltas closer to its customers, making its products more accessible. And with the highest counter share in the category, we ensured that we became the most considered and preferred brand on the shop floor.