Mumbai, NFAPost: Equitas Small Finance Bank has achieved the distinction of becoming the first bank to launch its Equitas Bank CSK Debit Card in the Equiverse.
The Bank launched this special edition debit card for Chennai Super King (CSK) fans, who shared space with the team’s players’ avatars in this virtual experience at www.equiverse.in
The Bank has focused on promoting its savings account, which offers an interest rate upto 7% to retail customers. Any new account applicant can open an account online from anywhere and choose the CSK debit card to cheer their Yellove.
The Bank aims to empower its customers through higher interest rates on their savings account, fixed deposits and recurring deposits with the recent rate revisions for savings and RTDs.
The visitors were able to experience the dressing room of the team, walk around the hallway and the match stadium, arrive at the launch of the debit card and take one by creating an account.
This limited edition card allows CSK fans to showcase their love for the team. This option is also available for those customers who convert their half KYC account into full KYC through video call.
The bank has planned a lot of exciting activities and contests for the CSK super fans on their social media handles. A virtual meet and greet with CSK players is also in the cards for the season.
This is the fourth IPL in which Equitas has partnered with CSK and alike last year, the bank has its logo at the back of the helmet and cap of the CSK players, positioning themselves as #BankBehindEveryChampion. There is a champion in every person, not just the CSK players. The Bank is a great promoter of sports through various activities.
Equitas not only provides financial assistance but also supports CSK and sports bringing together the emotion that unites India, alike how Equitas enables anyone to open an account within India through Video KYC.
Apart from the beyond banking initiatives that focuses on making the society a better place to live for all, this collaboration sets a new room for the customers to experience a first-of-a-kind banking experience in a virtual world along with the feel good factor of knowing what your money does to the society while banking with Equitas. As a part of the sponsorship, the CSK super fans can proudly own and display the Equitas Bank CSK Debit Card.
Equitas Small Finance Bank Head – Marketing and Corporate Communications Vignesh Murali said this IPL season is really exciting for the bank as it is trying a 360-degree new approach!
“Through Equiverse, we are serving first-of-a-kind experience to our customers through the launch of our Equitas Bank CSK Debit Card in the virtual world. This limited edition card, we believe, will inculcate a sense of pride for the CSK fans to flaunt their Yellove,” said Equitas Small Finance Bank Head – Marketing and Corporate Communications Vignesh Murali.
He also said the entire virtual experience has been created to celebrate the yellove of CSK fans through Equiverse and the physical debit card, making it something that a CSK fan feels proud to own – serving their hearts and minds.
About Equitas Small Finance Bank
Equitas Small Finance Bank is one of the largest small finance banks in India. As a new-age bank, we offer a bouquet of products and services tailored to meet the needs of our customers – individuals with limited access to formal financing channels, as well as affluent and mass-affluent, Small & Medium Enterprises (SMEs) and corporates.
The bank firmly-entrenched strategy focuses on providing credit to the unbanked and underbanked micro and small entrepreneurs, developing products to address the growing aspirations at the ‘bottom of the pyramid’, fueled by granular deposits and ‘value for money’ banking relationships.
