Picture 1: (L to R) Mr. Arun Babu, General Manager, Optical Devices, Electronic Imaging and Instax division, Fujifilm India, Mr. Koji Wada, Managing Director, Fujifilm India, Mr. Ryo Kanno, Japanese Advisor - EI/OD/Instax and PI & Mr. Masaki Zenko, Japanese Advisor - EI/OD/Instax and PI

The Kerala store will have all Fujifilm product ranges, including the X & GFX Series cameras and Instax

With this store, Fujifilm plans to increase its offline footprint in the state

Thiruvananthapuram, NFAPost: Fujifilm India, a pioneer in photographic devices and electronic imaging, has recently announced the launch of its first exclusive store in Thrissur, Kerala.

With the launch, customers in Kerala will be able to experience the complete range of cameras by Fujifilm, including Instax and will get the opportunity to try the products and make purchases. Opening to customers from 21 February 2022, the launch of the exclusive store signals Fujifilm’s expansion into the offline market while catering to a wider audience.

Fujifilm India has been at the forefront of delivering world-class innovative products in the field of photographic devices and imaging since 1934. The X & GFX series cameras cater to a large audience of professional photographers, vloggers, content creators, wedding photographers and enthusiasts all around the globe. The Instax range of instant cameras has now become synonymous with style, accessibility and instant memories amongst Gen Z and Millennials.

Speaking on the launch occasion, Fujifilm India Pvt Ltd Managing Director Koji Wada said Fujifilm as a brand has been synonymous with photography since 1934.

“Over our legacy of over 88 years, we have constantly evolved, innovated and delivered world-class products which cater to a wide range of audiences. Our optical devices and electronic imaging department has been extremely well-received in India and resonate with people who choose Fujifilm as their primary devices for photography,” said Fujifilm India Pvt Ltd Managing Director Koji Wada.

Kerala being a key market for Fujifilm India, Fujifilm India Pvt Ltd Managing Director Koji Wada
said this first and exclusive store in the state marks another milestone in Fujifilm India endeavour to bring cameras to where customers are, giving them more choices. He also added that the company will neve stop innovating and adding value to its customers’ lives.

Commenting on the product innovations, Fujifilm India Pvt Ltd General Manager, EID, Optical Devices & Instax Division Arun Babu said Fujifilm is committed to driving value from innovation.

“Our camera products are deeply loved and admired by users across the board. Wedding photographers across the globe vouch for our product innovations in the large and medium format cameras from the GFX series, while new-age content creators swear by our X-series cameras,” said Fujifilm India Pvt Ltd General Manager, EID, Optical Devices & Instax Division Arun Babu.

He also highlighted that the exclusive store in Thrissur builds upon these testimonials and brings Fujifilms entire series of products closer to the customer with a touch-and-feel store.

The exclusive store in Kerala will be open for customers from 21st February 2022. The store is a full retail shop and all service and repair-related customer queries will continue to be addressed by Fujifilm India authorized service center in Cochin.

About Fujifilm India:

Fujifilm established in 1934 has believed in Innovation and the creation of new values through leading edge and proprietary technologies. Fujifilm, as a firm believer in innovation, continues to work hard to provide consumers with the best products and services.

Beginning as Japan’s pioneering photographic film maker, Fujifilm has leveraged its imaging and information technology to become a global presence known for innovation in healthcare, graphic arts, optical devices, highly functional materials and other high-tech areas. Fujifilm is continuously working towards early detection of disease and generating awareness among the general public by conducting awareness programs, for promoting TB and Cancer screening.

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