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Insurmile aims to empower 200 million gig workforce in the country

Benaluru, NFAPost: Insurmile, India’s first rural India-focused financial protection marketplace, has raised Pre-Seed funding of $350k with an aim to take insurance services to the hinterland while empowering over 200 million gig-workforce in the country to be part of this success story.

The funding round was led by Seeders, an early-stage angel group. Ambuja Neotia Group Director Parthiv Neotia and Indus Net Technologies CEO Abhishek Rungta from Seeders led this funding round.

Insuremile Cofounder Mallesh Reddy said India’s gig economy comprising more than 200 million workforces generates significant traction across various industries.

“At Insuremile, our vision is to provide these gig workers with targeted insurance products aiming at financial security. We will accomplish this using our unique products, distribution model and touchpoints with partners,” said Insuremile Cofounder Mallesh Reddy.

Based in Bengaluru, Insurmile was founded in 2017 by Mallesh Reddy and Vijay Krishnamurthy with the intent to change the dynamics of the insurance sector in India through a unique distribution model.

As an insurance web aggregator, the primary aim of this phygital platform is to enhance the user experience by letting customers compare multiple policies at a time before making a choice based on their individual needs.

So far, the company has onboarded 2000 associates to enable last-mile insurance education, awareness and sales. The team has sold 25000+ policies in its beta phase. It has built a strong platform to

enable social selling of policies through its associates. Insuremile has tie-ups with over 20 leading insurance companies such as HDFC, Bajaj, Reliance, Tata, ICICI and New India amongst others.

With this funding, Insuremile plans to hit 10 million policies and add 1 lakh associates over the next 2 years. It looks to harness artificial intelligence and machine learning to improve product recommendation, ease the buying process for the masses, and hence increase penetration in Bharat primarily targeting tier 2 and tier 3 cities.

Indus Net Technologies founder said Abhishek Rungta the next wave of growth will come through deeper penetration of Insurance among the underserved, especially in the rural markets.

“Among the new channels, social selling will be key disruptors in this segment. We are excited to be a part of Insuremile’s journey where we believe the team has cracked the secret sauce of executing it,” said Indus Net Technologies founder said Abhishek Rungta.

Parthiv Neotia added InsureMile’s technology platform harnesses Artificial Intelligence to discover policy benefits and help insurers create unique products with these insights. “Insuretech as a business is flourishing worldwide and its value proposition makes it a unique initiative,” said Parthiv Neotia.

About Insuremile:

Insuremile is India’s first financial protection marketplace, founded with the intent to change the dynamics of the insurance sector in India. As an insurance web aggregator, Insuremile enables financial protection to 96% of Indians who are under risk, providing simple, fast and reliable services.

The primary aim of the platform is to enhance the user experience by letting customers compare multiple policies at a time before making a choice based on their individual needs. Mallesh Reddy, CEO of Insuremile an insurance aggregator platform.

Serial entrepreneur Mallesh Reddy comes with over 25 years in the insurance and finance industry, Insuremile, an insurance aggregator platform, has already partnered with 24 leading insurance companies and has on offer more than 200 products across general and life insurance. The company is targeting a cumulative premium of INR 800 crores from over one million policies in the next five years.

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