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The OTT service app’s single subscription comes at an introductory price of Rs 149 a month

New Delhi, NFAPost: Telecom operator Bharti Airtel has announced a new video streaming service, Airtel Xstream Premium, that brings together content from 15 popular video apps, with single subscription at an introductory price of Rs 149 a month.

Airtel is eyeing 20 million new users for this paid offering, according to Airtel Digital CEO Adarsh Nair.

The Airtel Xstream Premium offering aggregates content from 15 Indian and global video OTTs in one app, the company said in a statement.

Customers will get access to a large catalogue of over 10,500 movies and shows as well as live channels from SonyLIV, ErosNow, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Docubay, DivoTV, Klikk, Nammaflix, Dollywood, Shorts TV on Airtel Xstream Premium.

Xstream Premium is a completely revamped version of its previous content offering that was free.

Users can access Airtel Xstream Premium across mobiles, tablets, laptops through the app or web, and on the TV through the Xstream set-top-box. For now, it will be available only to Airtel users.

It will offer a single app, single subscription, single sign-in, unified content search and Artificial Intelligence driven personalised curation for each user.

“All of this content is available exclusively to Airtel customers at… price of just Rs 149 per month,” the statement said.

According to Media Partners Asia, by 2025, India’s OTT (Over-The-Top) subscription market is expected to grow to $2 billion, from the current $500 million. A large proportion of new subscriptions are expected to come from users in smaller towns and cities.

Commenting on the launch, Airtel Digital CEO Adarsh Nair said Airtel Xstream Premium is a game changing innovation to democratize OTT content in India by solving the key challenges of content discovery, affordability and distribution.

“As a unified digital platform, it’s a win-win proposition for customers and OTT players alike as we begin an exciting journey to make digital entertainment mainstream in India,” said Airtel Digital CEO Adarsh Nair.

Headquartered in India, Airtel is a global communications solutions provider with over 480 Mn customers in 17 countries across South Asia and Africa. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people.

Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel’s retail portfolio includes high speed 4G/4.5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments and financial services.

For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data centre services, cyber security, IoT, Ad Tech and cloud based communication. For more details visit www.airtel.com

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