LogMeIn, a recognised leader in remote-work technology, it has now officially recognised as the Go To to reflect its deep dedication to making IT easy, anywhere.
GoTo’s announcement goes far beyond a new name and logo, as the company is launching a simplified product portfolio with a single application and two flagship products: the all-new IT management & support product, GoTo Resolve, and a new experience for the unified-communications-as-a-service (UCaaS) product, GoTo Connect.
These products are united by a single application, administrative system, and converging user experience. The company has also launched a new partner program to further enable its growing ecosystem of partners around the globe. The launch of a new platform, GoTo Resolve, that combines support and communication solutions all in one application.
According to Patrick McCue, Global Vice President of partners, there are three reasons behind the rebranding exercise.
The first is with all of the consolidation of the products that we’ve had over the last five years, we wanted to take this opportunity to really set a true brand identity, GoTo is committed to empowering these small and midsize business (SMB) customers to drive simplicity and ease with its flexible-work tools, while focusing on affordability. With a new partner program and upcoming global expansion, this launch builds on the company’s strong growth, 99.9% uptime, and experience with zero trust security.
Commenting on the development, GoTo President and CEO Mike Kohlsdorf said this announcement follows a yearlong internal company transformation with significant investment in innovation, unification, and global go-to-market efforts.
“While many providers in the space only solve for one point solution, GoTo is bringing together IT management & support and communications in one application in a completely new and unique way,” said Mike Kohlsdorf.
He also sadi GoTo and the new portfolio better represent the company and our commitment to SMBs. “We understand their particular challenges and have the focus and resources needed to address these pain points to better serve their dynamic working environments,” said GoTo President and CEO Mike Kohlsdorf.
There will be a New, Unified IT Tool Portfolio, as the company announced a new application combining support and communications products, with its new flagship IT management & support product, GoTo Resolve, and a new flagship unified communications product, GoTo Connect.
While serving distinct but complementary IT needs, the two products are closely linked by a common application, unified admin system, and converging user experiences to simplify day-to-day operations for IT teams and deliver easy, trusted, and intuitive experiences for end-users.
Going forward, the New Partner Network. introducing the new GoTo Partner Network, designed to empower its growing ecosystem of partners with additional ways to attract customers and increase revenue with an expanded global focus, current and new partners can now benefit from additional investments in marketing, new integrations, and support for multiple partner types (MSPs, Resellers, and Distributors).
The program includes a formalised tiering model with associated benefits relative to performance to create additional revenue opportunities for providing remote support, endpoint management, and UCaaS and CCaaS products to SMBs.
