App Annie State of Mobile Report 2022 states that MX Player ranked amongst 5 most searched iOS App Store Keywords in 2021 and remained a primary growth driver for OTT in Indonesia and Russia
MX Player ranked #9 amongst Top Apps and Games by MAUs in India
MX TakaTak ranks #2 in India in terms of Downloads in Social and ranked #5 amongst Top Apps & Game Companies of 2021 by Downloads
Mumbai, NFAPost: MX Player, India’s entertainment super app, has emerged as the go-to-app for entertainment and ranks at number #2 in terms of downloads in India, as per the latest State of Mobile Report by App Annie.
The application remained a primary growth driver for OTT and mobile video streaming in Indonesia and Russia that saw the highest increase in total hours spent across video streaming apps in 2021 for these regions.
Globally, MX Player has an impressive ranking of #6 worldwide in terms of downloads. The app has also gained wide popularity in countries like Singapore where it stood at rank #9 in the terms of downloads and continues to be amongst the top 10 worldwide.
Most countries in Asia saw growth in time spent amongst video streaming apps, continuing the momentum first seen during the initial stage of the global pandemic. With over 48 million unique creators MX TakaTak ranks #2 in India in terms of downloads in the social category and ranked #5 amongst Top Apps & Game Companies of 2021 by Downloads.
According to the report, total hours spent watching video streaming apps grew 16% worldwide since the pre-pandemic levels and despite access to bigger screens, people are still watching content on mobile with exclusive content being the key to draw new viewers.
The report further states that the demand for video streaming apps surged as more people were forced indoors due to Covid-19. To remain competitive, providers leveraged exclusive content releases to capture the market share.
With an India-first approach, MX Player is the only OTT platform that offers viewers digital-first, premium original content crafted exclusively for a mass, pan-Indian audience that can be binge-watched for free.
It is because of the quality content offered by the platform, that it enjoys a huge audience outside India as well with a global reach of 13+ countries. The platform offers content in over 10 languages and additionally, has also introduced a new category – MX VDesi that offers international content dubbed to Indian languages like Hindi, Tamil and Telugu.
The State of Mobile report provides in-depth analysis for 17 industries and 30 markets and uses an interactive format allowing readers to dive into the rich data and insights. It says that mobile adoption boomed in 2021 with 7 of every 10 minutes spent by users on mobile in social and photo apps. Gen Z remains to be a mobile social and video first generation with several opportunities in today’s competitive social market.
About MX Player
MX Player is an entertainment super app that caters to over 280 million Monthly Active users in India, integrating all forms of entertainment on one platform – including video playback, streaming video, music and gaming.
Defining “everytainment” for viewers with entertainment that suits every mood, it currently operates on an ad supported model and hosts a wide library of over 2,00,000 hrs. of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. The app is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV and OnePlus TV amongst others.
Having launched its gaming feature in February 2020, Games on MX Player has grown exponentially, and this tournament style slew of hyper casual mobile games is now available across its Android and iOS apps. MX Player has now spread its footprints across 13 markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Sri Lanka, Maldives, Nigeria and Bhutan.
MX has further expanded its business with the launch of its short format video app MX TakaTak – a home-grown platform that offers a wide variety of short form content and creation tools across genres that is home to the largest number of 48Mn+ unique content creators as well as MX ShareKaro that is an easy-to-use file sharing app with rapid transfer speed.
About MX TakaTak
MX TakaTak – a short format video app by MX Player is a world-class, home-grown platform that offers a wide variety of short form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording amongst others.
This app aims to nurture and enable digital enthusiasts to build their own success stories as influencers by enjoying and creating imaginative short format videos across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more. Generating 2 Billion+ videos views daily and home to 21Mn+ unique content creators, this free to use platform caters to 150Mn Monthly Active Users.
