TheNFAPost Podcast

To be manufactured in Noida

Sold under the brand name ‘Agni’

New Delhi, NFAPost: Home-grown mobile phone company Lava International has become the first Indian brand to launch 5G smartphones for domestic consumers.

The smartphone launched under the brand name ‘Agni’ has been developed by Lava in India and is getting manufactured at its plant in Noida, Uttar Pradesh.

“The purpose of launching Agni is to give Indian consumers the choice of a made in India 5G smartphone for Indians by an Indian company. We wanted to establish before people that there can be an Indian brand which is technology-oriented.

Lava International President and Business Head Sunil Raina said the company has become the second firm in the world to launch a 5G smartphone on Mediatek Dimensity 810 chipset.

“The price of Agni has been kept at ₹19,999 which is competitive, compared to Chinese brands that dominate the Indian market at present,” said Lava International President and Business Head Sunil Raina.

The Lava Agni 5G will come with a 6.78 inch full high-definition plus IPS punch hole display, which is largest in its segment.

“We have beaten most of the Chinese brands in specification. It makes a statement that Indian companies, at least Lava, is capable of building a phone from scratch… enter into a segment which is highly competitive and lead the show. On pricing, we are offering Agni 5G for ₹17,999 on pre-booking,” Sunil Raina said.

The phone’s screen has Corning Gorilla Glass protection for higher durability, 8 GB RAM, 128 GB internal storage. The company has placed higher camera specifications compared to Chinese brands selling smartphones on the same Mediatek 5G chipset.

Lava Agni 5G will come with a 64 megapixel primary camera, along with a 5 MP wide-angle camera, 2 MP Depth camera, and a 2 MP macro camera, It will have a 16 MP front camera.

Sunil Raina said Lava Agni 5G has a large 5000 mAh battery which comes with a 30W superfast charger that gets the phone ready with full charge in less than 90 minutes.

Lava Agni 5G will be available across retail outlets as well as through Amazon and Flipkart from November 18. The pre-booking window is open for users from November 9 to 17, on the Lava e-store and on Amazon by paying a pre-booking amount of ₹500.

Previous articleAverage Total Contract Value Of Deal Drops To Below $50 Million Against $66 Million In 2015: ISG
Next articleMediaTek To Raise Chip Prices By 15% Amid Global Shortage


Please enter your comment!
Please enter your name here