Home decor, Clothing, Sarees were among the highest-selling categories in India as well as in other countries
Tier II, III and International market drives demand- 30% of the orders were from tier-2 and 3 cities, while 25% of shoppers were from the international market.
The portal has over 2 lakh products listed across 200+ categories
NFAPost, New Delhi: iTokri, India’s leading platform for handicrafts and handloom products, sees good traction from last year with 500,000+ visitors this festive season.
With the gradually increasing rate of the export in handicraft and handloom industry post COVID, iTokri reported a 20% growth during the 30-day sales event.
The festival season also coincides with the onset of the wedding season that further increased the number of iTokri’s product dispatch, with the growth of 25% percent and 20% percent, respectively, in clothing & home decor products from last year.
More than 30% percent of the orders were from tier-2 and 3 cities in India, while 25% percent of shoppers were from the international market. home decor, clothing, sarees and upholstery were among the highest-selling categories.
iTokri Co-Founder Nitin Pamnani said as people are bending towards adapting Make in India products and living sustainable lives, the handloom and handicraft industry has seen a gradual positive response from the past few years.
“We at iTokri have witnessed remarkable responses this year with around 20% growth for the 30-day festive season starting from Dussehra till this Diwali. Apart from handlooms other categories like home decor and accessories also did quite well in this festive season with recovery close to last year’s levels,” Nitin Pamnani said.
Without any investor and any jazzy technology, iTokri has become a successful e-commerce business in just over a decade. With a turnover of close to INR 30 crores, the platform aims to achieve INR100 crores revenue in the next three years riding on the popularity and demand for handicraft and handloom products.
A handwritten note on a piece of recycled paper and a handmade trinket is what one receives with every order, neatly wrapped in eco-friendly packaging from Gwalior-based iTokri, making it one of the most loved e-commerce portals to a discerning domestic and global audience who are enthusiastic about Indian handicraft and handloom products.
The online store for handicraft, handlooms, fabrics, jewelry, paintings, and other artworks is India’s only crafts and loom retailer with a hundred percent inventory of handmade artisanal products ranging from Punjab’s phulkari dupattas and Gujarat’s bandhani sarees to Andhra’s ikkat handloom fabrics, and Odisha’s pattachitra paintings.
It sources products, including jewelry, dress materials, and household items from nearly 10,000 artisans across India, making it the largest curated portal for art and handicraft products with over 100,000 listings. The portal adds 500 plus new products on a daily basis too.