Mumbai, NFAPost: Route Mobile (UK) Limited, a wholly owned subsidiary of Route Mobile Limited (“Route Mobile”), one of the leading in cloud communication platform service along with over-the-top (“OTT”) and mobile network services, signed definitive agreements to acquire Masivian S.A.S (“Masiv”).
Masivian is a cloud communication platform service provider catering to enterprises in Latin America (LatAm). The acquisition is aligned to Route Mobile’s global growth strategy to be a recognized global CPaaS player and to solidify its presence in Latin America.
Columbia headquartered Masiv operates in the LatAm market, with its differentiated and well-adapted cloud communication platform, security and data analytics that offers a comprehensive suite of communications, marketing, and AI-powered products. Masiv offers multichannel notification services through SMS, OTT business messaging, email, as well as voice, serving clients across Colombia and Peru.
Masiv presents a sizable opportunity that can be tapped from local enterprises as well as with global OTT’s, leveraging its added geographical strengths like direct connectivity, cost efficiencies and local presence in the Andean region. Masiv is primarily based in Colombia and Peru, also presents an excellent near-shore talent pool and operational hub for supporting customers in the Americas.
Route Mobile Limited Managing Director and Group CEO Rajdipkumar Gupta said Masiv is an established cloud communication platform service provider across LatAm and this acquisition is strategic in many ways for us to compete in new markets.
“As founders of one of the leading CPaaS players globally, a key target for us was to onboard a global partner to gain a bigger foothold in the Latin American region, and address the international traffic that we’re yet to tap. We intend to be actively involved in Masiv’s growth and expansion of its portfolio,” said Rajdipkumar Gupta.
He also said the company welcome Rainer Viertel and Erwin Viertel to its leadership team and the entire team of Masiv that now combines with ours to create massive tech/product and market synergies to further strengthen its regional presence in LatAm.
Masiv Chief Executive Officer Rainer Viertel said the company shares Route Mobile’s vision to simplify communications for businesses.
“With Route Mobile’s deep domain expertise in CPaaS enabled products, coupled with its global scalability, we will be able to offer unique communication experiences that are easy to deploy, convenient to manage, and quick to monetize. We are deeply committed to this vision and this relationship will enable us to further accelerate our already impressive growth trajectory in the LatAm market,” said Rainer Viertel.
Subject to the fulfillment of customary terms and conditions of the definitive agreements, the acquisition is expected to be completed within the next 60 days.
About Masivian S.A.S
Masivian S.A.S (the “Company”) is a cloud communications platform service provider in Latin America, with strong presence in Colombia and Peru. Masiv offers multichannel notification services through SMS, OTT business messaging, email, as well as voice. Masiv platform orchestrate and automate A2P messaging and multichannel conversations for marketing and operations.
About Route Mobile Limited:
Established in 2004, Route Mobile Limited (“RML”) is a cloud communications platform service provider, catering to enterprises, over-the-top (OTT) players, and mobile network operators (MNO). RML’s portfolio comprises solutions in messaging, voice, email, SMS filtering, analytics, and monetization. RML has a diverse enterprise client base across a broad range of industries including social media companies, banks and financial institutions, e-commerce entities, and travel aggregators. RML is headquartered in Mumbai, India with a global presence in the Asia Pacific, Middle East, Africa, Europe, and North America.