TheNFAPost Podcast

Myntra announces the arrival of its ‘Big Fashion Festival’, the festive season’s most awaited shopping carnival for fashion, lifestyle and beauty products, across categories, slated to be held between October 3 and 10.

Early Access dates for Myntra Insiders, Myntra’s loyalty programme members, are October 1 and 2. The upcoming edition of Big Fashion Festival, brings with it the choicest selection from over 7000 brands, offering the largest-ever collection of close to 10 lakh styles, making it one of the biggest fashion events in the country, this festive season, the company said in a statement.

The 8-day event offers a one-of-a-kind opportunity for shoppers to pick the latest designs and styles, especially ethnic wear, from popular brands like BIBA, W, Libas Anouk, to revel in festive spirits throughout the year. Myntra expects over 1.1 million first-time shoppers to shop for their festive needs during the event.

This time, more brands than ever before, offer the best of popular domestic and international brands including Mango, H&M, PUMA, Marks & Spencer, along with a focus on regional festive ensembles, to enable shoppers to ace their celebratory festive looks.

In addition to ethnic wear, shoppers have a plethora of options at best value offers from various brands and across several other categories, such as kids wear, women’s wear, home décor, watches and wearables, jewellery, men’s wear, beauty and personal care, footwear and gifting, to offer the best value for customers across their festive buying needs.

Being the go-to festive fashion shopping destination, there are an array of benefits for first-time users of the platform. First-time shoppers will also get coupons worth Rs 1000 that can be used for future purchases from across categories.

Big Festive Launches

In a first-of-its-kind showcase segment, Myntra is hosting many new brand launches and limited editions of festive designer collections from across categories, under ‘Big Festive Launches’, ahead of the Big Fashion Festival. Shoppers have been able to wishlist their favourites from the pre-buzz page on the Myntra platform since September 21.

These include an impressive festive collaboration between Pantaloons and popular designer Krishna Mehta, Bollywood diva Shraddha Kapoor’s collaboration with Indya, to create their stylish Autumn festive line, starting at MRP Rs 999 (incl of taxes), Pothys’ exquisite range of beautiful south silk sarees, Fossil’s collection of suave watches, starting at Rs 3999 and Airdopes 101 from cutting-edge homegrown brand, boAt, at Rs 999, among others.

Last year, Myntra’s Big Fashion Festival witnessed an overwhelming response from shoppers across the country, with over 14 million shoppers flanking the platform on Day 1 of the event. This year Myntra is focused on making the Big Fashion Festival even trendier, bigger and better than its previous editions.

Myntra CEO Amar Nagaram said, “The upcoming edition of the Big Fashion Festival, is slated to be a never-before festive shopping experience to shoppers across the country, with the largest selection at best value offers.”

“There are many new brands across categories and have put up the best edition of the marquee event, which is the most awaited and sought-after by both shoppers and brands alike. We are delighted to usher in the festive season with the Big Fashion Festival and make this year’s festive shopping the most memorable one for our growing customer base,” he added.

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