Home Interiors startup Shadez has raised over $200K in Pre-Series A round led by Inflection Point Ventures.
The funds raised will be used for entering metros like Bengaluru, Chennai, Delhi and Ahmedabad by the end of this Financial Year. The funds also will be invested in technology, machinery, manpower, marketing, and product development.
The startup is operating across Mumbai, Pune & Vadodara and has painted over 200 homes in Mumbai till date with over 4 lakh sqft. Also, they have used about 10,000 litres of paint to bring delight and colour to customers’ homes.
Inflection Point Ventures Founder & CEO Vinay Bansal said the company’s research showed that painting is a painful process
It would be a joy for the family and a significant disruption for the industry if house painting can be completed in 1 day. This will also lead to families getting re-painting done more frequently than current frequency of 5 years.
Home decor in India is a highly unorganised market and there is no standardisation of such services. Shadez is attempting to solve this pain point for homeowners as they finish the painting job in a day. Its application of technology to cut down the total service time and deliver the project in a day is a potential game changer in a large residential market in India because we may do the complete interiors once in 5 years, but painting is a recurring house maintenance service, he added.
Shadez aims to deliver the re-painting job in a day’s time with their professional team and mechanized tools. They also offer easy EMI plans for their customers. They have been Awarded as the ‘Best Home Interior Paint Company of 2020’ by Mid-Day.
The startup works with a smart painting process and the latest automatic tools along with professional painters to make the entire process faster than any other conventional process of painting. These factors help them in eliminating the hassle which generally people face while handling the painting projects. Aiming to make the painting projects convenient, Shadez envisions to deliver 10x of the current revenue in the next 12 months.
Jignesh Kenia, Lead Investor, Inflection Point Ventures said, “Painting industry is largely unorganised and the entire process right from planning to pricing to execution is a painful process and time-consuming as well. Their turnround time of a day (for a repainting job), transparency in pricing and professional team creates a great experience for the customers which was validated in our discussions with their customers, during the due diligence process.”
Adarsh Anand, Founder & CEO, Shadez, said, “ A customer talking about his/her experience with you is worth much more than you talking about yourself.”
The market size of paint service industry in India stands at Rs 1,00,000 crore with 20% homes getting painted every year. The paint service market in India is highly unorganised, while demands for painting vary significantly.
Residential spaces prefer daytime and commercial spaces show inclination towards night shifts. Considering such varying requirements, Shadez undertakes both residential & commercial projects 24×7 to accommodate all requests. They plan to start with false ceiling, exterior painting and project consulting as an addition to their offerings in the coming future.
