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GTM Buddy, a sales-tech SaaS startup, has raised $2 million in its seed round, led by Stellaris Venture Partners.

Founded by Sreedhar Peddineni, a serial entrepreneur, along with co-founders Santa Thounaojam, Sundar Vellaichamy, and Chandramani Tiwary, GTM Buddy is reimagining the sales enablement category and intends to be a category disruptor.

GTM Buddy’s just-in-time “sales enablement” platform helps sellers to accelerate their deals and improve win-rates by cutting through the noise and delivering contextually relevant and
valuable information and messages to their prospective buyers.

Powered by Contextual AI engine, GTM Buddy’s platform pre-processes all the sales enablement content available within the organisation’s content repositories, external content etc; auto indexes and surfaces the most relevant information in the context of a conversation happening with a prospective buyer.

The funds raised will be utilized for rapidly enhancing product capabilities as well as for building out the go-to-market teams – across sales, marketing and customer success functions.

Sreedhar Peddineni, Co-founder and CEO of GTM Buddy said, “A lot of us have a stereotypical notion of a “seller” as this person who is extroverted, smooth talking, relationship builder etc. The reality is that sales is increasingly becoming a knowledge driven
function.”

“Every buyer involved in the decision-making cycle expects the seller to be an expert on a wide variety of topics such as the domain, product, competition etc; all this in the background of a forever changing business environment, where the static sales enablement solutions fail to live up to what the sellers need,” he
added.

Alok Goyal, Partner, Stellaris Venture Partners said, “Despite advances in underlying technologies, current sales enablement solutions fail to meet the needs of the users. They are mostly a user interface on top of a classical folder structure, with basic search and tracking capabilities. Like many other enterprise processes, we believe that this is a space ripe for disruption.”

Prior to GTM Buddy, Sreedhar Peddineni co-founded Host Analytics, a SaaS platform and a market leader in the financial planning and analysis (FP&A) space, which was later acquired by Vector Capital. He later co-founded Gainsight, a category creator in the customer success space and a unicorn, which was acquired by Vista Equity Partners in 2020.

Apart from Stellaris, GTM Buddy’s investors include several prominent angel investors including Girish Mathrubootham, Nick Mehta, Ashish Gupta, Aneesh Reddy, Khadim Batti, Dilip Khandelwal and founders of several widely respected SaaS companies.

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