Ad Tech Veteran will bolster executive team and help drive next phase of global growth and new partnerships
Bengaluru, NFAPost: InMobi, a leading provider of marketing and monetisation technologies reaching consumers around the globe, announced the appointment of distinguished advertising industry veteran Todd Rose as Senior Vice President of Global Business Development.
Todd Rose joins InMobi to operationalise and accelerate a cohesive data and identity strategy, as well as expand strategic partnerships for clients to better leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections and ignite growth. He’s based in San Francisco and reports to InMobi Group Cofounder and CEO InMobi Marketing Cloud Abhay Singhal.
Abhay Singhal said InMobi is thrilled to welcome Todd Rose to lead the company’s business development team, build on our growth and spearhead the next chapter of global expansion.
“Todd has deep domain expertise and rich relationships across the advertising ecosystem. He will play an integral role in defining and institutionalizing business development for InMobi, further advancing and expanding our strategy to address the market opportunities ahead,” said Abhay Singhal.
Todd Rose said InMobi has amassed a set of assets to provide end-to-end digital marketing capabilities for clients that can readily be tailored to the needs of specific verticals.
“The depth of InMobi’s integrations with publishers and its role across the advertising value chain has poised the company to unlock and martial first-party data, for both publishers and advertisers, in an increasingly privacy-focused world,” said Todd Rose.
Previously, Todd Rose was Chief Business Development Officer for InMarket, the leading 360-degree consumer intelligence and real-time activation platform. He led the platform and partnerships team, responsible for enterprise sales of InMarket’s audience location data, and attribution measurement solutions to DSPs, DMPs, SSPs, and publishers.
He also spearheaded agency holding company partnerships and led sales of GeoLink, InMarket’s real-time activation platform. Rose joined InMarket via the acquisition of NinthDecimal, a leading location intelligence platform, where he served in a similar capacity as part of the management team for eight years.
Todd Rose managed all platform and publisher partnerships and helped transition NinthDecimal from a Wi-Fi advertising network to a leader in mobile location intelligence, growing mobile location revenue to more than $40 MM over his tenure. He also played a key role in orchestrating the merger with InMarket.
Earlier in his career, Todd Rose led Business Development for YP / AT&T Interactive and had stints in management consulting with both McKinsey & Company and Marakon Associates. He started his career in online advertising as a product manager with LookSmart, where he launched the company’s paid search advertising platform.