TheNFAPost Podcast

Kolkata, NFAPost: Shyam Steel, one of the leading producers and manufacturers of TMT Bars, announced the launch of an Application (App) “Shyam Steel Apna Ghar”, an initiative to provide consumers hassle-free purchase of TMT bars.

The App will not only make the purchase of TMT bars easier for the consumers but also boost the sales of Shyam Steel’s dealers and distributors who are badly affected due to the ongoing pandemic-led crisis in the retail market.

Shyam Steel Apna Ghar will be providing complete holistic solutions to individual home builders. In the first phase, consumers can order TMT bars in just few clicks and redeem amazing cash backs and gifts.

In the second phase, Shyam Steel will be launching a complete solution package for the home builders encircling Bhumi Puja to Griha Pravesh. The home builders will be provided with relevant information, inspirational ideas and reliable contacts at their fingertips.

The app will act as an expert guide for any building construction activities. Shyam Steel is targeting a huge consumer reach through this App and expects around two to five thousand orders a month.

It was observed that buying TMT bars, is a very hectic and time-consuming task for the consumers especially during COVID- 19 crisis. Earlier the process included Consumer’s registration on website > wait (for agent to connect) > Guidance from the agent > Request to purchase > Employee will connect > site verification > Final Purchase through dealers. Now through this App, the earlier long process will be eliminated, and the purchase will be much easier and less hectic. The new process will include Consumers’ registrations> get the estimate budget (according to their needs) > Guidance (agent) > make final purchase > Redeem Gifts.

Shyam Steel Director Lalit Beriwala

Commenting on the app launch, Shyam Steel Director Lalit Beriwala said through this App we are aiming to redefine the construction sector.

“Buying TMT Bars will be hassle-free and we will be able to engage with the consumers in a timely manner. Shyam Steel has always been in the forefront with consumer-driven technology innovation. The App will aim to address all the concerns of individual home builders and uplift the business of dealers by providing them huge consumer market,” said Lalit Beriwala.

The Company is now on a steady expansion mode braving the disruptions caused by COVID-19 pandemic. The Company, an integral partner of building new India, is equally committed to meaningfully contribute to the realization of the target of 300 Million Tonnes steel production by 2030-31 in keeping with the National Steel Policy announced by the Government of India towards transforming India into a self-reliant $ 5-trillion economy.

About Shyam Steel:

Shyam Steel is one of the leading TMT Bar manufacturers in India. Guided by a philosophy to produce safe and sustainable steel, it is a pioneer in quality production of steel. Starting its operation with a small factory in Howrah, Shyam Steel has created a legacy of 60 years and has emerged as a large, growing, competitive and multi-product steel organisation by delivering quality material through innovation, excellence, and dedication.

Shyam Steel has been associated with various government bodies such as National Highway Authority of India (NHAI), railways, military engineering services, Nuclear Power Corporation of India (NPCI) and various state governments. Shyam Steel believes that sustainable community development is essential for harmonious development of nation. They have always put forward and contributed towards various corporate social responsibilities for social development which have social, economic and environmental impacts. Their CSR are focused on education, poverty, gender equality, hunger and the environment.

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