Mumbai, NFAPost: In a massive leap for India’s animation industry, Mumbai-based Post Office Studios has partnered with NOMINT, a production company based in London.
The collaboration will witness NOMINT represent the Post Office Studios in the UK and the USA markets as well as the expansion of Post Office’s international presence, according to a statement.
This will mark a prodigious development in the Indian animation industry, it said.
The tieup aims to merge the creative power of both parties and build a smooth mechanism that enables collaborations with some of the largest brands in the world, propelled by novel narratives and experienced storytelling, the statement said.
“We are delighted to partner with NOMINT and help expand India’s global footprint in the animation industry. The partnership will bring with it innovation and diversity that will facilitate a successful cross-cultural collaboration and usher creators into new markets previously unavailable to them. With our combined expertise and talent, we aim to break creative boundaries and deliver new projects together,” Aditya Tawde, CCO and Co-Founder of Post Office Studios, said.
With the overall development of the M&E sector, the Indian animation industry has evolved sufficiently, although still deemed relatively younger than its American or European counterparts, the statement said.
However, the partnership opens up new avenues overseas as Post Office will be represented in the European and American markets, thus strengthening the foothold of the country’s animation industry at an international level, it said.
The advantage of animation lies in thoroughly incorporating cultural relevance while catering to local tastes, and yet remaining culturally multivocal when dubbed in regional languages of the world, the statement added.
Due to this and the rise of digital media, not only has animation reached the Indian diaspora but also the mainstream global market, it said.
“We have already been working with the team for the past year, and I am thrilled to show you the wonderful projects we have been collaborating on very soon,” NOMINT Managing Director Marilena Vatseri said.
Post Office Studios, which is one of the three verticals of the Kulfi Collective, is a Mumbai-based animation and motion design studio creating high-end moving image content in advertising, films and music. Their wide-ranging roster including Netflix, Prime Video, Warner Records, Tinder, Ogilvy and many more.
NOMINT is an award-winning animation production company based in the UK, delivering top production quality and thought-provoking creative content to the world’s leading agencies and brands.