The brand is planning to introduce its third product line, Tacto, in the Indian market later this year
Bengaluru, NFAPost: Following its $17M series B fundraise recently this year, leading Indian early learning toy company PlayShifu today announced it will be boosting its Indian manufacturing capacity for in-house consumption as well as exports.
Besides meeting local demand, PlayShifu’s India manufacturing is already exporting to international markets which include the US, UK, Canada, Japan & certain regions in the EU. With this ramp-up in manufacturing, the brand aims to contribute to the ‘Toyconomy’ of the nation which is in line with the push from the Government of India.
PlayShifu currently has two product lines—Orboot and Plugo selling in India. Orboot globes were introduced in the Indian market in 2017, and have since been manufactured here in India and exported in order to meet international demand.
With a current capacity of 10,000 units/month of Orboot from India, PlayShifu is planning to scale up to 20,000 units/month. There has been a significant demand for Plugo both in the national and international markets, and keeping the need for exports insight, the brand aims to reach a capacity of producing 30,000 units/month of Plugo from the Indian manufacturing facility.
Speaking about the brand’s new announcement and government’s Toyconomy push, PlayShifu cofounder Dinesh Advani says the company takes pride in being an Indian early learning toy brand that not only manufactures in India but is winning hearts across 35+ international markets and growing.
“To take the initiative further and to contribute to the government push for Toyconomy in the nation, we are planning to scale up the manufacturing of our existing product lines in India. Adding to it, we are also planning to introduce Tacto into the Indian market later this year,” said Dinesh Advani.
“The government’s Toyconomy campaign is welcome news for the industry and PlayShifu as a brand will continue to try and contribute to this initiative in the best possible manner we can,” he further adds.
PlayShifu’s products are developed in-house with the help of their homegrown team that owns every part of the process; from designing to development and prototyping. The brand is also planning to introduce its new product line, Tacto, into the Indian market. The manufacturing of the Tacto game sets in India is expected to start within the next quarter.
PlayShifu
PlayShifu is the leading early-learning toy company offering a variety of immersive and educational toys that connect the physical and digital worlds. The play experiences are specially designed for kids ages 4 to 12 years and build foundational and STEAM skills through fun. Founded in 2016 by Dinesh Advani and Vivek Goyal after they saw a need to provide meaningful digital play experiences for their kids, PlayShifu is now loved around the world.
With sources in the U.S. and Bangalore, India, PlayShifu products are available in more than 35 countries through online marketplaces including Amazon and brick-and-mortar locations, including Sam’s Club, BestBuy, Argos, Toys‘R’Us, Hamleys, Virgin Media, and Rakuten. To purchase and find out more, visit PlayShifu.com.
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