Direct to Consumer (D2C) premium men’s essential wear brand Almo recently closed its seed round of funding.
The funding was led by Angelist India and a group of industry angels including Arjun Vaidya (ex-CEO, Dr. Vaidya’s), Piyush Shah (Co-founder, Inmobi Group), Muralikrishnan (COO, Xiaomi India), Nitin Gupta (CEO, Uni Cards), Rohit Chanana (Ex-President, Strategy, Hero Corporate Services), Umang Kumar (Co-founder, CarDekho Group), Darshan Deora (MD, Indvest Group) and Pranay Jain (VP Avendus Capital) amongst others.
The Gurugram based startup was launched in June 2020 by Abhishek Shah, ex-Founder & CEO of online men’s fashion retailer Fetise.com and Muskaan Jain, 3rd generation entrepreneur from T.T. Ltd (a vertically integrated textile company) along with core team member Chhavi Bhardwaj (ex-Myra Meds).
The design philosophy is inspired by the Italian minimalist style ethos and the men’s innerwear product ranges are crafted holistically to provide a superior experience in sustainable fabrics like TENCEL Micro Modal & GOTS (The Global Organic Textile Standard) certified Organic Cotton, a release said.
Designed by Vincenzo Rusciano, an international Fashion Designer & Sustainability enthusiast, Almo aims to cater to the urban evolved Indian men who do not look at their essential wear as merely a functional necessity but also demand comfort, function and sustainability at the same time.
Almo Co-founder & CEO Abhishek Shah said, “Almo’s vision is to evolve into a one stop destination for premium men’s essential needs for the evolved Indian men, to meet their aspirations of upgrading to international trends, styles & quality.”
Investors see a unique value proposition in Almo as a blend of in-house manufacturing capabilities and extensive digital marketing experience of the core team behind this venture.
Almo has recently forayed into the Loungewear segment based on another unique fabric base – BCI (The Better Cotton Initiative), which has got a stellar response from their target customers and it plans to launch more sub-categories ahead including their upcoming winter wear and athleisure ranges.
Apart from being available at AlmoMan.co, the Almo range is also available on all major marketplaces including Amazon, Myntra, Ajio and TataCliq, among others, with a pan India delivery footprint.