This strategic initiative ensures continuity to Jeep India’s go-local strategy underscored by the $250 million investment
Jeep customers and dealers will benefit from bespoke solutions from Jeep Financial Services
The strategic partnership will support Jeep India’s ‘go local’ strategy and also strengthen Axis Bank’s aim to offer best-in-class services to its growing customer base
Axis Bank will cater to the financial needs of all Jeep customers from its extensive network of 4586 branches
Jeep dealerships will have an on-site Axis Bank counter to ensure seamless services and buying experience.
Jeep India announces a strategic partnership with Axis Bank to launch Jeep Financial Services, which will curate financial solutions for Jeep customers as well as Jeep brand dealers.
The formation of this entity strategically supports the anticipated growth in Jeep India’s business and a consequent rise in its customer base.
Jeep brand dealers will also benefit from this partnership as they will enjoy special interest rates and will contribute to a more seamless retail process.
Customer database
Axis Bank and Jeep India will get access to each other’s growing customer database. Jeep customers will be serviced from the bank’s 4586 branches spread across India and also via on-site counters at high footfall Jeep brand dealerships.
FCA India Automobiles Managing Director ParthaDatta said the company is delighted to partner with Axis Bank, one of India’s most dynamic private banks.
“Jeep Financial Services is an initiative that will make Jeep branded SUVs more accessible than ever to aspiring Indian customers. This strategic partnership will strengthen our retail strategy and optimize the efficiency of the purchase process. Jeep Financial Services complements our go-local strategy and is a result of many synergies with Axis Bank that will sharpen our focus on customer centricity,” said ParthaDatta.
Funding solution
Axis Bank President & Head – Retail Lending Sumit Bali said the bank is delighted to partner with Jeep India and offer its best in class funding solutions to its new and existing customers and also its dealers.
“Our strategic partnership with a prestigious automobile brand like Jeep will enable us to reach out to newer and wider set of customers in India. Both, Axis Bank and Jeep India have a strong track record in our respective industries and this partnership’s complete focus will be on keeping customers first,” said Sumit Bali.
He also pointed out that the bank’s strong retail banking network and its presence in Jeep dealerships across India will make the Jeep retail experience seamless for customers.
“Now, any customer who aspires to own a Jeep SUV can just walk into a Jeep dealer showroom or any Axis Bank branch to fund their dream,” said Sumit Bali.
Key highlights of ‘Jeep Financial Services’:
- Higher on-road funding solutions for Jeep customers
- Longer tenures on Axis Bank vehicles loans for Jeep customers
- Jeep India and Axis Bank will tap into each other’s HNI customer base to grow business
- Jeep dealers and customers will have the benefit of structured financing solutions at competitive rates for business priorities and purchases
Jeep India has committed $250million to launch four new local products. Two out of the four products – the New Jeep Compass and the locally-assembled Jeep Wrangler have already been launched in the market.
Built on 80 years of legendary heritage, Jeep is the authentic SUV with capability, craftsmanship and versatility for people who seek extraordinary journeys.
The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep lineup, is filled with benefits and exclusive perks to deliver Jeep owners the utmost care and dedicated 24/7 support.
Stellantis N V
The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. It is owned by the Netherlands headquartered Stellantis N.V.
To meet consumer demand around the world, all Jeep models sold outside North America are available in both left- and right-hand drive configurations and with gasoline and diesel powertrain options. Jeep is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis.
Axis Bank is the third-largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses.
With its 4,568 domestic branches (including extension counters) and 11,629 ATMs across the country as on 31st December 2020, the network of Axis Bank spreads across 2,521centers, enabling the Bank to reach out to a large cross-section of customers with an array of products and services.
