The partnership will have 14 Moj creators experiencing adventures in Ras Al Khaimah as well as sharing their travel stories
Dubai, NFAPost: Moj, India’s leading short video app, announced a partnership with Ras Al Khaimah Tourism Development Authority (RAKTDA) with a focus on travel-related short video content as well as building a global identity of Indian creators.
As part of this partnership, fourteen select creators including Mohak Narang (@mohaknarang), Surbhi Rathore(@Surbhiirathore3), Abraz Khan (@abraz_khan91), Anmol Bhatia (@anmolbhatia_), and Aadil Khan (@aadilkhann) amongst others will embark on an exciting five-day trip to the Emirate of Ras Al Khaimah (RAK) in the United Arab Emirates.
Explore emirate
The five-day trip will provide Moj creators with an opportunity to explore the northernmost emirate of Ras Al Khaimah. With over 7,000 years of history, traditional culture, and magnificent landscapes, Ras Al Khaimah is an authentic, accessible, and nature-based destination.
With year-round sunshine, this northern Emirate features over 64 kilometres of pristine beachfront, lush mangroves and terracotta desert as well as the majestic Hajar mountains, including the country’s highest mountain peak – Jebel Jais –home to the longest zipline in the world (2.83 kilometres long, the equivalent to over 28 soccer fields) where thrill-seekers can soar over 1,680 meters above sea level.
During the visit, the creators will showcase their travel adventures by sharing exciting videos on Moj.
Moj believes in creating a strong creator ecosystem by providing them with the right opportunities that pave the way for their growth. Through such partnerships, Moj is providing its creator community opportunities to team up with brands and emerge as key influencers in the short video landscape.
Express happiness
Expressing happiness over the development, Ras Al Khaimah Tourism Development Authority (RAKTDA) Vice President, Destination Marketing & Communications Alka Winter said RAKTDA is delighted with this genuine collaboration with Moj, which will amplify interest and consideration for Ras Al Khaimah as a safe must-visit destination as we navigate through the new normal.
“We believe this campaign will foster solidarity and affinity amongst the over 80 million strong Moj community, providing inspiration for their holiday planning,” said Alka Winter.
While commenting about the partnership Moj Director – Content Strategy Shashank Shekhar said travel and entertainment-related content is a key focus area for Moj and with this exciting partnership with RAKTDA, the company is hopeful that as international tourism kickstarts again and the company’s creators will find Moj an exciting destination to share short video content around their travel stories and experiences.
Video destination
“Our creator community continues to experience incredible opportunities with our many partners as we grow Moj into India’s leading short video destination,” said Shashank Shekhar.
With over 80 million monthly active users, Moj has emerged as India’s number 1 short video destination. Moj takes pride in providing talented community of artists, a platform to express their creativity and inspire millions of people.
Moj has an easy UI and new features being introduced regularly for an exceptional social experience. Available on both iOS and Android, click here to download Moj on your smartphone.
UAE tourism
The Ras Al Khaimah Tourism Development Authority (RAKTDA) was established in May 2011 under the government of Ras Al Khaimah.
RAKTDA aims to develop the Emirate’s tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents.
In order to achieve its goals, RAKTDA has a government mandate to license, regulate and monitor the Emirate’s tourism and hospitality industry.
