– ‘Opposites United’ is Kia’s design philosophy for all future vehicles
– Philosophy formed of five pillars: Bold for Nature, Joy for Reason, Power to Progress, Technology for Life, and Tension for Serenity
– EV6 exterior design characterised by high-tech details
– Modern and spacious interior design made possible by Kia’s first dedicated EV platform (E-GMP)
Tokyo, NFAPost: Kia Corporation has revealed the first images of the exterior and interior design of EV6, its first dedicated battery electric vehicle (BEV), ahead of the car’s world premiere in March.
EV6 was designed under the brand’s new design philosophy ‘Opposites United’, which takes inspiration from the contrasts found in nature and humanity.
At the center of the design philosophy is a new visual identity evoking positive forces and natural energy, with contrasting combinations of sharp stylistic elements and sculptural shapes.
Boasting a distinctive crossover-inspired design and based on the brand’s new Electric-Global Modular Platform (E-GMP), EV6 is Kia’s first dedicated BEV to be influenced by the new design philosophy, which embodies Kia’s shifting focus towards electrification.
Progressive design
Kia Senior Vice President and Head of Global Design Centre Karim Habib said EV6, as the first dedicated Kia EV, is a showcase of human-centered, progressive design and electrified power.
“We strongly believe EV6 is a compelling and relevant model for the new EV market. With EV6 we aimed to create a distinctive, impactful design by using a combination of sophisticated, high-tech features on pure and rich volumes, while providing a unique space as a futuristic EV,” said Karim Habib.
The Opposites United design philosophy makes its debut on EV6, and will inform the design of all future Kia models. The philosophy is based on five key design pillars: ‘Bold for Nature’, ‘Joy for Reason’, ‘Power to Progress’, ‘Technology for Life’, and ‘Tension for Serenity’.
The exterior design of EV6 is a powerful representation of ‘Power to Progress’. An evolution of the brand’s strengths in design, EV6 is a culmination of skills and expertise collected throughout Kia’s design-led transformation; investigating the future and beyond.
E-GMP platform
A distinct product of the EV era, the interior design is liberated by Kia’s dedicated E-GMP platform, which offers increased space compared to previous Kia EVs based on existing model architecture. EV6’s interior design profiles an innovative use of space, creating a unique spatial and driving experience.
The next generation of BEVs with the Kia EV6. the Korean Automotive giant wants to exhibit the brand’s new design philosophy that embodies its shifting focus towards electrification.
“With its bold and distinctive crossover aesthetics and high-end technical features, the new EV6 gives its driver an instinctive and natural experience that improves daily life and lets inspiration travel with you wherever you go. Paving the way for a new era of inventive electric vehicles that provide user ownership that is simple, intuitive and integrated,” states the company.
(The report is based on KIA press release and PRNewsWire report)
